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Stukent Final All Chapters
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Stukent Mimic Social Final Test
Flashcards
50 cards
F
Practice quiz
P
Host live
L
Questions
50
Answers
1
Running an audit on your competition involves comparing your efforts with your competitors
True
False
2
What are the 5 different types of Instagram ads?
Photo, Carousel, Meme, Slideshow, Giveaway
Photo, Video, Carousel, Story Slideshow
Meme, Video, Gif, Infographic, Story
Giveaway, Story, Gif, Photo, Video
3
Promoted Tweets are ____ when a business is paying for their placement
Hidden
Labeled
Disguised
Delayed
4
You'll want your video as on YouTube to be between _______________
15 - 6o seconds
60 - 70 seconds
none of these
10 - 15 seconds
5
If they've done their research, marketers don't need to test or refresh their ads.
False
True
6
Analyze the results of and ____ your social media marketing campaign based on the evaluation
Forfeit
Stop
Continue
Adapt
7
What common research method is best for getting customers thoughts and opinions about a product
Surveys
Web Analytics
Research Companies
Focus Groups
8
Quality sound & visuals message theme & CTA should be considered when creating a video
True
False
9
Results of a campaign should be compared to objectives to determine its effectiveness
False
True
10
A good habit to get into is posting 75% promotional content and 25% non-promotional content
False
True
11
True or False: Instagram unveiled "Sponsored Photos/Videos" to bring in revenue for Facebook
True
False
12
SEO is increasing __ & quality of traffic to a website through __ search engine results
Influence, Sponsored
Quantity, Organic
Time, Organic
Cost, Promoted
13
What is a conversion-centered design
a website that turns a viewer into a customer
A promoted video on Instagram by popular brand
A trending hashtag on Twitter
a photo shared on Facebook
14
True or False: All YouTube advertisements are in video form
False
True
15
The key to success on social media is connecting with your audience on an authentic level
False
True
16
A business should switch up its Snapchat ads weekly for optimal performance
True
False
17
How much does organic content cost?
$9.99 for each platform
It doesn't cost any money
Each platform is a different price
10 percent of a campaign budget
18
Which of the following is NOT a Snapchat Ad Campaign objective?
Drive video views
Re-engage My App viewers
Grow awareness
Connect with influencers
19
Your online representation can be your strongest ___ or your biggest ___
Advantage, Downfall
Talent, Weakness
Asset, Liability
Persona, Alias
20
Social media marketing principles & strategies shouldn't be applied to a personal branding
True
False
21
Which of the following is NOT a tool used to schedule content to be posted
Buffer
Canva
Hootsuite
Sprout Social
22
Content created for Snapchat should be _____ prepared and presentable
Patronizing
Planned
Proper
Pretty
23
Why can geo-targeting be a struggle for marketers and social media advertisers in the USA
They don't know their audience's demographics
They Don't Speak English
Most Twitter accounts are located outside the United States
Twitter doesn't allow advertisers online
24
A successful social media marketing plan always starts with your company's goals and objective
True
False
25
True or False: The number of users on Facebook for every age group continues to grow
False
True
26
True or False The online world has shifted from one-one marketing to many to many method
False
True
27
What does CTA stand for?
Call to action
Create to accept
Clear target audience
Content testing awareness
28
What does UGC stand for?
Use Good Content
Upload Great Comments
Users Get Creative
User-Generated Content
29
Email marketing has ROI that is __ times higher than social media, direct mail, and paid search
2
4
5
6
30
____ are the framework for everything a business does, including marketing
Values
Goals
Results
Tactics
31
What are the 4 P's of Marketing
Product, Price, Promotion, Place
Product, Price, Promotion, Purchase
Profit, Price, Planning, Place
Price, Planning, Promotion, Place
32
This is the simplest, most common form of communication on the Facebook platform
Videos
Facebook stories
Facebook live
Status updates
33
A good way to see which social media platform(s) a company should be on is to...
See which platforms your competitors are on
None of these
Start with eh biggest platform first
Only be on platforms that support live video
34
True or False: Marketing and advertising are the same thing
False
True
35
What is the first step of the six-step process of a social media marketing plan?
Create social media marketing objectives and goals
Conduct a social media audit
create or improve your social media accounts
create a content marketing plan and social media calendar
36
What is defined as a way for businesses to interact with people (customers) online
Online Connecting
Social Media Marketing
Social Media Interactions
Online Networking
37
True or False: Your activity on Twitter can influence the type of promoting content you see.
False
True
38
Focusing on your strength & __ will help you build a solid foundation for personal brand growth
Threats
Weakness
Talent
Opportunities
39
Which of the following is NOT an example of paid social media advertising
A sponsored Instagram photo from a popular clothing company
A blog post targeted at millennials
A Twitter trend promoted for a national event
A promoted Facebook post from a business you follow
40
Fostering engagement is key to increasing your growth on Instagram
False
True
41
True or False: Twitter is seen as a great platform for reputation a management
False
True
42
The relevance score is calculated based on____
Number of subscribers
Current events
Previously posted content
Anticipated positive and negative feedback
43
Its easier to measure the results of a traditional marketing campaign than a digital campaign
True
False
44
What are three as types available on Snapchat?
Stories, Filters, Bitmoji
Lenses, SnapMap, Stories
Snap Ads, Filters, Lenses
Stories, Snaps, Stickers
45
Using strategies to increase overall engagement of your social media platforms is an effective
Social Media Analytics Plan
Social Media Audit
Platform Reporting Tool
Key Performance Indicator
46
What are the ranking factors of a successful YouTube channel?
watch time, video length, number of subscribers interaction
watch time and video length only
number of subscribers and user interaction only
none of these
47
This is the process of gathering and analyzing data and behavior from social media websites
Social media mining
Social media metrics
Social media auditing
Social media analytics
48
What does GCT stand for?
Goals, Consistency, Targeting
Gifts, Content, Testing
Goals, Content, Targeting
Goals, Content, Testing
49
Content marketing is creating and sharing online material that specifically promotes your brand
False
True
50
_____ are great for quickly gathering data from a large number of consumers
Web Analytics
Surveys
Focus Groups
Research Companies
