Social Media Strategist Exam Review 3

Question 1

Which of the four Vs describes the certainty and accuracy of data?

Accepted Answer

Veracity

Question 2

Data that is based on natural language, such as social media posts, comments, e-mail messages and so forth, is known as:

Accepted Answer

unstructured data

Question 3

Which part of data "cleaning" involves setting ranges and converting values into discrete values

Accepted Answer

Discretization

Question 4

A strategy that involves using queries that typically revolve around customer information is known as:

Accepted Answer

Performance management

Question 5

You want to integrate social media and traditional media efforts. How can you do this?

Accepted Answer

use television and print to refer the audience to your social media sites

Question 6

There are 4 general reasons why a business would want to create a presentation: to inform, to persuade, to inspire and

Accepted Answer

to build trust

Question 7

You are looking over your data to evaluate the frequency of your posts. What specifically are you looking at?

Accepted Answer

Timing

Question 8

What are Tweet impressions?

Accepted Answer

The total number of times your tweet has been viewed and clicked or not.

Question 9

An organic post that you spend money on to increase the size of your audience or increase engagement?

Accepted Answer

Boosted post

Question 10

There are five steps that can help you to determine return when calculating your social media ROI. The first step is to:

Accepted Answer

identify social media key performance indicators (KPIs).

Question 11

A report for company executives would:

Accepted Answer

be a high level overview of the big picture.

Question 12

How should you select the best advertising platform for your business?

Accepted Answer

decide if the platform's audience contains members of your target audience

Question 13

When you target an audience by their type of mobile phone, which type of targeting option are you using?

Accepted Answer

Behaviors

Question 14

Data that does not use traditional table format but rather is structured from a series of tags is known as

Accepted Answer

semi-structured data

Question 15

Metadata can be described as:

Accepted Answer

information that describes other data.

Question 16

A strategy that uses predictive modeling methods to predict user behavior based on their social media data, is known as:

Accepted Answer

Data exploration

Question 17

Involves removing irrelevant data and keeping only data that provides insight into the problem?

Accepted Answer

Value selection

Question 18

For metrics like sentiment that are hard to put a number on, you should:

Accepted Answer

convert unstructured data into data with some kind of meaning

Question 19

Which of the following is an example of optimizing your content to reward engagement?

Accepted Answer

a comment back saying thanks for sharing

Question 20

Which of the following is an example of a conversion?

Accepted Answer

Downloading an e-book

Questions 20