Basic Marketing Concepts Review (unit 1)

Which of the following is true for a good:

Utilizing social media and real-time feedback can be done from which area of a PEST analysis?

Customer surveys done over the phone, about their shopping habits is a form of which function?

Having seasonal drinks available is fits best with which Function?

Offering products online is an example of which kind of utility:

CRM combines communication, customer information and customer feedback to serve the business.

Apple Geniuses at the Apple store are an example of which function?

TRUE or FALSE: Economic utilities identify added benefits a product has.

Market segmentation based on the target market's age, gender, income, ethnic background, etc.

The FUNCTION responsible for introducing or reminding customers about a product or brand is:

Narrowed markets defined with extreme precision

The division of the market based on location is known as:

Starting to sell Fall/Halloween decorations best demonstrates which utility?

Economic utilities always add benefit.

Online reps who provide 2 way communication about products/services are part of which function?

Payment plans and financing a car is an example of which utility?

Using information about customers, markets and trends to CREATE THE STRATEGY a company uses to reach consumers is...

Setting up payment plans for expensive items (Like a car) increases which utility?

What is market segmentation based on where the target market lives?

Which of the following is not a demographic characteristic

TRUE or FALSE: Economic utilities identify added benefits a product has.

The process of dividing a market into meaningful segments or groups is called...

Market segmentation based on groups with similar lifestyles, attitudes, values and opinions.

Adding Keratin to shampoo provides what kind of utility?

Using a single marketing strategy to reach all customers is known as what?