Consumer Purchasing Process Review

This type of individual is more likely to spend time searching for information.

Simulate the knowledge structures + memories embedded in an individual's brain

A mental position taken toward a topic, person, or event that influences the holder's feelings

Cognitive mapping: the marketing message's goal can be to...

Step 2 of information search is the consumer consulting other sources such as: family & friends

Contains the brands that are part of a person's memory that are NOT CONSIDERED.

Consists of the brands the individual considers in a purchasing situation.

Which of the following is NOT one of the three models of the information search process?

Consumer evaluates important featuresof product when determining their attitude towardthe brand

Which of the following is NOT a cost of time spent conducting an external search?

Brands that the consumer is aware of, but has neither negative not positive feelings about them

This step of the consumer purchasing process is when a consumer experiences a need or a want.

The second step of the consumer purchasing process is...

Step 1 of information search is when the consumer thinks about brands they would consider

T or F, the greater the motivation, the more time spend on an external search.

Consumers choose brands they like the best or the one they have an emotional connection with

The first step of the consumer purchasing process is...

Summarizes the extent to which a stimulus or task is relevant to a consumer's existing needs

Which of the following is NOT a factor related to the amount of time spent conducting a search.

Strongly held beliefs about various topics or concepts

The third step of the consumer purchasing process is...

People with high needs for this gather more information and search more thoroughly