E - TRIVIA 2023

Which of the following is not a market penetration strategy?

Market segmentation is required

What Are the CRM Technology Components?

What is the main idea behind the Blue Ocean Strategy?

The key term in the American Marketing Association’s definition of marketing is

___ is a demographic description of the people or house- holds that are prospects for a product or service.

________ is either the head of the marketing department and is responsible for the brand strategy and its implementation

Which one of the following sets represents 4C’s of the marketing mix?

What is the best way to promote a business with social media?

_______ is defined as the caring, individualised attention that the firm provides to its customers.

The term Digital Marketing was first used in the______

Which HTML tag is used to define the main heading of a web page and carries the most SEO weight?

Value innovation in the Blue Ocean Strategy refers to:

Market segmentation means

Marketing mix for services includes______.

Newsletters, catalogues and invitations to organisation sponsored events are most closely related to ______.

Marketing is a process which aims at ________

In the history of marketing, when did the production period end?

_______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.

__________ provides a good quality of service because of a direct interface with the customers, but it is expensive.

The change of customer behaviour as result of promotion is measured by

A producer announced that on purchase of a particular product another product will be provided at less rate is

The long-term sales effect of the sales promotion could be

The Four Actions Framework in the Blue Ocean Strategy involves which of the following actions?

The mental energy spent by customers to acquire service is referred to as _____.

Promotion decision involves _______

Shiny hair in case of a shampoo is a __ utility

Blue ocean strategy is defined as:

Behavioral variables of segmentation may include:

_____________________ is irregular in nature.

When customer is a getting some gift items with the product they purchase is known as

What is the term for the practice of optimizing individual web pages to rank higher and earn more relevant traffic?

_________ lets you have your loyal customer's lifetime worth in terms of your brand's purchasing.

Which of the following is production related procurement?

The value that is put for a product is known as ______.

Serving a small market not served by competitors is known as ___

Which of the following is NOT an imitation barrier to blue ocean strategy?

Advertising is part of sales promotion by creating awareness and comprehension that form a level of _________.

Marketing is _______, there is a constant tension between the formulated side of marketing and the management side

What is the recommended way to make a website mobile-friendly for SEO purposes?

Record which is based on business customers past purchases, sales price and volumes is classified as

Paid search marketing (e.g., Google AdWords) is usually purchased on which basis?

A manufacturer provide sales promotion to a wholesaler is

Which of the following companies is often cited as an example of successful Blue Ocean Strategy implementation?

Product Mix Means

What works best under the situation of high differentiation that gives the advantage in the quality conscious market

All the following are reasoning more people don't shop online except

_____ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?

Market Research is needed

_____ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.

Identifying and providing different marketing mix for each of the segments is known as ___

Civil engineers designing flats, villas, bridges etc. are an example of _____

_______is not a part of marketing mix.

A brand based organisation provides which of the following benefits?

The most important reason behind the utilization of market segmentation is

Marketing is the set of ___________ & processes for creating, communicating, delivering & that have value for customer.

_________ of ad means how many times you should expose your target customers to your message.

What are some examples of digital marketing?

Which one is the best way to promote a business online?

If customer expectation and product performance match ______.

Which of the following factors does NOT typically influence search engine rankings?

Today, marketing must be understood in a new sense that can be characterized as _________

The main drawback of CRM is

What is the last stage of the consumer decision process?

The performance-based affiliate marketing model of paying for leads or sales is usually charged in which way?

What is one potential risk of implementing Blue Ocean Strategy?

Which type of backlinks are considered the most valuable for SEO?

The concentration of all marketing efforts on one selected segment within the total market.

How can a company sustain success after applying the Blue Ocean Strategy?

The Blue Ocean Strategy was first introduced in which book?

_____ is the father of Modern Marketing.

What's the connection between the Blue Ocean Strategy and risk-taking?

One or more IP addresses are identified by a ____.

Search engine results pages display ____ as clickable headlines above website URLs.

Customers with different needs or responses to marketing activity are categorised in which of the following ways?

The ____: Sometimes also known as the creator, the seller, the brand, the retailer, or the vendor.

What consistently separates winners and losers in creating Blue Oceans is their approach to:

_________ is a mode of direct marketing owes to well-structured communications in the form of catalogues.

CRM technology can help in

Segmenting the market according to the customer use of the service is an example of which bases of segmentation

Which Google algorithm update aimed to penalize websites with low-quality or spammy backlinks?

Which of the following is not an element of demographic segmentation

Products adapted to the perceived unique characteristics of national markets

The strategy where the producer or marketer does not differentiate between different type of customers

_____ is an example of business to business services.

New product development starts with which one of the following steps of new product development?

_____ are the key elements of the promotion mix

Providing an offer to refund a part of the purchase price of any product to the consumer is known as

What is the primary objective of Blue Ocean Strategy?

According to the book Blue Ocean Strategy what is target costing?

The 4Ps make up a typical marketing mix – Product, Price, Promotion and _____.

The term marketing mix refers to________

The term marketing mix describes the ______

____ is the process of earning a commission by promoting other people's (or company's products)

The concept of marketing mix was developed by ______

Service marketing is the same as ________.

The term marketing refers to _______

Company's monetary, time and energy cost, all are included in

A small amount of product is offered to the customer for trial is called

Customised products and services for customers and interaction to individual customers are part of