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Unit 5 Promotion and Licensing in Sports & Entertainment Marketing Flashcards | StudBud
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Unit 5 Promotion and Licensing in Sports & Entertainment Marketing
Unit 5 Promotion and Licensing in Sports & Entertainment Marketing
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This is the review for Unit 5: Promotion and Licensing in Sports & Entertainment.
Flashcards
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Questions
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Answers
1
Activities that
promote the positive image
of the company, its products, or celebrities.
public relations
personal selling
advertising
promotion
2
Heineken spent $45 million on advertising for the James Bond movie:
cross promotion
product tie-in
3
The owners of Gatorade paid this to be an official marketing partner of the NFL:
$100 Million
$200 Million
$10 Million
$50 Million
4
A person's public expression of approval or support for a product or service.
trademark
endorsement
royalty
sponsorship
5
This is the specific programing or publication selected for the advertising message:
advertising format
vehicle
promotion selections
media
6
Motorola pays a royalty fee to the creator/owner of ______ _____ for every “droid” phone sold.
Star Wars
Back to the Future
Star Trek
2001: A Space Odyssey
7
Publicity can be positive or negative.
True
False
8
Communication used by a company to inform, persuade, or remind people about its products.
public relations
promotion
advertising
personal selling
9
This is the legal protection of a creator’s intellectual property or products:
endorsement
sponsorship
copyright
royalty
10
This celebrity endorser was suspended by Nike following her positive drug test:
Lindsay Davenport
Maria Sharapova
Venus Williams
Serena Williams
11
The term given to the theft of any copyrighted material; music, movies, and software:
piracy
shoplifiting
larceny
pilferage
12
Nike recently rewarded her with the biggest endorsement deal ever for a female athlete.
Misty May
Jennie Finch
Venus Williams
Maria Sharapova
13
This celebrity endorses 75 percent of all basketball shoes sold in the U.S.:
Michael Jordan
LeBron James
Kobe Bryant
Shaquille O'Neal
14
Disney wanted to purchase Star Wars because of its vast amount of
intellectual property
.
A payment received for public work.
Unique work protected by copyright.
Interest received on a loan.
A unique trademark in the public domain..
15
What is the most important tactic to remember when responding to negative publicity?
select a calm spokesperson
have a plan in place
tell the truth
respond as quickly as possible
16
Which of the following characters is NOT owned by the Walt Disney Company:
Spiderman
Iron Man
Captain America
The Incredible Hulk
17
The band Aerosmith has made more money from royalties off Guitar Hero than from its albums.
False
True
18
He was the CEO of Walt Disney who negotiated the purchase of LucasFilm:
William Shatner
Robert Iger
Mickey Mouse
Steven Spielberg
19
How much did the Walt Disney Company pay for all Star Wars related intellectual property?
$ 4 billion
$ 2 billion
$ 3 billion
$ 1 Billion
20
A trademark registration may remain in force:
indefinitely
for 100 years
150 years
for 70 years
21
When it comes to endorsements, consumers:
consumers tend to believe celebrities.
consumers do NOT usually believe celebrities.
22
A paid endorser is not required to continue using the product if it is changed.
False
True
23
When the period of copyright protection has ended the creative work enters the:
Public Domain
Twilight Zone
Licensing Period
Copyrighted Time
24
He became the largest single shareholder of the Walt Disney Company when he sold Pixar Studios:
George Lucas
J. J. Abrams
Steve Jobs
Steven Spielberg
25
This is the format used for promotion, such as broadcast, print, outdoor or electronic.
media
public relations
advertising format
promotion selections
26
Endorsements are promotional tools and not a form of sponsorship.
False
True
27
The unique works of writers, artists, and musicians that can be protected under copyright laws.
intellectual property
royalty payment
personal endorsement
trademark work
28
She recently signed a $10 million endorsement deal with Louis Vuitton:
Faith Hill
Charlize Theron
Maria Sharipova
Angelina Jolie
29
When selecting an endorser, the business does NOT want:
Someone with a positive,charismatic, trustworthy image.
A celebrity most consumers know.
Someone who presents few risks.
A celebrity who is nearing retirement.
30
This entertainment company was also purchased by the Walt Disney Company:
Pixar Studios
Marvel Studios
LucasFilm
All are owned by Walt Disney
31
Thousands of people are being sued for the illegal downloading of copyrighted material.
True
False
32
How many characters are officially listed in the Star Wars universe?
7,000
2,700
1,700
17,000
33
The use of merchandise as promotional tools to generate income and promote the movie:
royalty
vehicle
cross promotion
product tie-in
34
The unique works of writers, artists, and musicians that can be protected under copyright laws.
personal endorsement
royalty payment
trademark work
intellectual property
35
How many Star Wars movies were originally planned by George Lucas?
12
9
3
6
36
It opened in 1977 and was the first Star Wars movie:
Episode V: The Empire Strikes Back
Episode II: Attack of the Clones
Episode IV: A New Hope
Episode I: The Phantom Menace
37
This is a good or service that legally uses a logo or image owned by another company or person.
licensed product
sponsored product
endorsed product
copyrighted product
38
Products endorsed by celebrities are purchased more often than those that are not endorsed.
False
True
39
Books that have passed into the public domain are:
less expensive than other books
half the price of other books
essentially free books
very expensive to produce
40
Gatorade is owned by:
Coca Cola
Guarana Antartica
RC Cola
Pepsi Cola
41
The ownership of intellectual property ends with the death of the celebrity.
False
True
42
Star Wars was purchased in 2012 by this entertainment conglomerate:
NBC Universal
Sony Entertainment
Walt Disney Company
Time Warner
43
Form of communication through which one industry relies on another to promote its product.
cross promotion
media
advertising
personal selling
44
Underwriting/supporting an event to gain positive association for the brand with the event:
trademark
royalty
endorsement
sponsorship
45
This government agency protects consumers from deceptive business practices.
The Environmental Protectional Agency
The Department of Homeland Security
The Occupational Safety and Health Administration
The Federal Trade Commision
46
Many items were sold featuring the characters from the movie
The Avengers
.
product tie-in
cross promotion
47
A deck of playing cards featuring the University of Arkansas’s red razorback is an example of:
a licensed product
a sponsored product
48
A copyright is typically a name, word, phrase, logo, symbol, design, image, or a combination.
True
False
49
This is the free mention of a product or company in the media
publicity
promotion
advertising
personalselling
50
A device that legally identifies ownership of a registered brand or trade name:
invention
copyright
patent
trademark
