McLuhan coined the term "typographical man" to refer to:

b) Western culture after the invention of printing

A laptop computer can be perceived as a word processor in the workplace, but what at home?

c) A gaming console and video platform

What is the primary aim of corporate-funded research and development?

b) Saving money through efficiencies or generating revenue

What does the term "technology" encompass?

b) Devices, knowledge of them and understanding of their fit in society

Ursula M. Franklin argues that technologies are developed and used within a:

b) Social, economic, and political context

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Chapter 6

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Answers

1
McLuhan coined the term "typographical man" to refer to:
c) The global village
a) The impact of radio on society
d) Electronic communication
b) Western culture after the invention of printing
2
A laptop computer can be perceived as a word processor in the workplace, but what at home?
c) A gaming console and video platform
b) A tool for social connection
d) An outdated technology
a) A communication device
3
Slack and Wise argue that technologies are inherently:
c) Primarily driven by scientific advancements
a) Neutral and objective
d) Independent of values and choices
b) Social and cultural
4
What is the primary aim of corporate-funded research and development?
b) Saving money through efficiencies or generating revenue
c) Finding a cure for diseases
a) Serving institutional demands
d) Understanding the social impact of technology
5
What does Innis mean by "bias" in the context of communication media?
d) Distortion of information
b) Prejudice
c) Tendency or emphasis
a) Negative connotations
6
What does the term "technology" encompass?
d) Revolutionary changes in communication
a) Only tools and devices
b) Devices, knowledge of them and understanding of their fit in society
c) Only software applications
7
Ursula M. Franklin argues that technologies are developed and used within a:
d) Primarily entertainment context
c) Context that is always foreseen and foreseeable
a) Scientific vacuum
b) Social, economic, and political context
8
What do Slack and Wise define as “the almost religious-like reverence paid to machines?”
c) Technological sublime
a) Technological articulation
d) Technological instrumentalism
b) Technological determinism
9
Harold Innis argued that each medium has a particular _______ that sets the parameters for society.
d) Message
b) Bias
c) Function
a) Content
10
Oral communication and early hieroglyphic writing on clay tended to maintain cultural practices through:
d) Empires
c) Technology
b) Time
a) Space
11
What is the Canadian national anthem?
O, Canada
The Star Spangled Banner
God Save our King
The Hockey Song

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