Market Planning

The group of people most likely to become customers, identified for a specific marketing program.

A formal, written document that directs a company's activities for a specific period of time.

Statistics that describe a population in terms of age, gender, income, marital status, and ethnicity

Grouping people with similar attitudes, interests, and opinions, as well as lifestyles and shared values.

All people who share similar needs and wants and who have the ability to purchase a given product.

Segmentation of the market based on where people live.

Segmenting the market based on purchasing-related behavior.

An assessment that lists and analyzes the company's strengths, weaknesses, oppurtunities and threats

A company's percentage of the total sales volume generated by all companies that compete in a given market.

Understanding concepts and strategies used to develop and target specific marketing strategies to a select audience.

Narrows and defines a market with extreme precision, which increases the chances of a product's success.

The relative standing a competitor has in a given market in comparison to its other competitors.