Marketing Fundamentals Flashcards

1

What is market segmentation?

Increasing sales
Reducing costs
Dividing market
Creating ads

2

What is a component of physical evidence?

Emails
Websites
Apps
Uniforms

3

What is a feature of a target market?

Shared needs
Random interests
Low demand
High income

4

Which is a feature of primary research?

Cheap
Inaccurate
Expensive
Quick

5

What influences customer perceptions?

Emails
Advertisements
Personal interaction
Discounts

6

What is a purpose of social media marketing?

Limit reach
Engage customers
Reduce costs
Ignore feedback

7

What is essential for service delivery?

Customer feedback
Physical environment
Online reviews
Digital ads

8

What does PR aim to create?

Sales
Surveys
Goodwill
Ads

9

What is a key aspect of marketing?

Guesswork
Luck
Randomness
Analysis

10

Which is a marketing tool?

Contracts
Brochures
Invoices
Receipts

11

True or false: Social media marketing is always positive.

False
True

12

What is a common marketing channel?

Pigeon post
Smoke signals
Radio
Telegraph

13

What is a benefit of secondary research?

Inaccurate
Time-consuming
Affordable
Limited

14

What is the main goal of marketing?

Create ads
Conduct surveys
Sell products
Attract audience

15

Which research is faster?

Quaternary
Tertiary
Primary
Secondary

16

Which is part of the 7 P's?

Profit
Promotion
Product
Price

17

What is a goal of market segmentation?

Reduce sales
Identify segments
Limit reach
Increase costs

18

What defines a target market?

Low interest
High income
Shared characteristics
Random selection

19

What does market research determine?

Profitability
Popularity
Creativity
Viability

Marketing Fundamentals

Questions 19

Marketing Fundamentals

Questions 19