Marketing Final

The slowest but generally cheapest form of transportation of goods 

The promotional mix consist of the following elements or parts: Advertising -paid non-personal

the process, activity,or technique of promoting, selling, & distributing a product or service

There are many media types to consider when you have an advertising budget.

Channel Management deals with a path a product takes from the producer to a user or consumer

Physical handling or movement of goods is logistics or distribution

An ROI is a calculation that shows 

Demographics is the study of people based on age, race, gender, income, etc.

The promotional mix is advertising, personal selling, publicity/PR & sales promotions

The Marketing research process is one where you Defining the Problem or Need and then the next 

The fastest but generally most expensive form of physical distribution of goods

Capitalism or the free or private enterprise system is characterized by

A trade show is primarily a sales promotion from businesses to many potential business clients

The 4 p's of Marketing also known as the marketing mix are 

A presentation is an Introduction, a body, and a conclusion - and include a good visual aid 

The product life cycle consist of the introduction _______________ maturity and decline

ROMI is a calculation that looks at a specific marketing spend & the business it generated

Do you know the functions of Marketing? Marketing Info Management, Selling, ProductService Mang

All of following are types of primary research except

A _________ is a business that has unlimited life, double taxation, and limited liability

Marketing concept is the idea of putting customers first while also trying to make a profit.

The struggle between firms for customers is called 

Psychographics is the study of people base on climate and where they live

Marketing research is concerned with validity and reliability.

Marketing or voluntary exchanges of goods and services and money add

Publicity/PR  includes media kits, news releases press conferences, & responses to media ?'s

All of the following are types of secondary marketing research except

Personal selling is the act of personal persuasion, closing a deal-in-person or over the phone 

Popular Sales Promotions are coupons, rebates, sweepstakes, contests, samples, etc.....

Do you know the elements of a print ad - headline, copy, illustration, logo, signature -if not