Exam Review Marketing 2023-2024 PART 2

Question 1

Which of the following is false?

Accepted Answer

Baby Sales: Selling baby products as a gift to mothers with infants

Question 2

Social Responsibility in the Community(Local businesses):(More than one)

Accepted Answer

Sponsor high school events/athletics, Sponsor festivals, Sponsor youth events/teams, Sponsor families in need

Question 3

Question#123: What are some questions you should ask during evaluation?(More than one)

Accepted Answer

Will it build good will for the company?, Is the situation legal? Does it go against the company policy?, How does it affect everyone involved? Is it right/Fair and honest?, Am I comfortable with it? How will it hold up in public opinion?

Question 4

Which of the following are true?(More than one)

Accepted Answer

Public Relations(PR):Activities allowing manipulation/influence of targeted, Sales Promotion: Advertisements/Promotions used to get the customer in-door

Question 5

What happened as a result of the 1960 Pres. JFK Consumer Bill of Rights?(More than one)

Accepted Answer

Youre informed and protected against fraud and deceit(Misleading statement), Products are created with safe materials, Consumer has voice in product marketing decision made by government/busines, You're honest/truthful about the information you provide about your product

Question 6

Business Responsibilities in the Workplace:(More than one)

Accepted Answer

Telecommuting(Digital work/Virtual work from home by phone or internet), Flextime(Adjustable work hours), Healthcare(Requried), On-site Child Care

Question 7

What does the US do as an Enforcer of the Free Enterprise System?

Accepted Answer

Uses the Federal Trade Commission(FTC) to combat monopolies/illegal trade

Question 8

What is Promotion?

Accepted Answer

Persuasive communication of advertising and manipulation of consumers

Question 9

(Continued)Steps in the Advertising Campaign:(More than one)

Accepted Answer

Select your Media Type(Tied to target audience, budget, and time), Evaluate the Ad Campaign(Is it working?If yes, keep it going), How often should you evaluate?(Every two to three months), Evaluate the Ad Campaign(Is it working?Ifnot,make correctionsandreevaluate)

Question 10

Social Responsibility in the Community(Larger businesses):(More than one)

Accepted Answer

Sponsor national-sized events/festivals/teams, Sponsor regional-sized events/festivals/teams

Question 11

What are Business Ethics?

Accepted Answer

Guidelines for proper behavior(Doing the right)

Question 12

Sales Promotion:Strategies to get the consumer to buy your product or service.What are some Sales Promotion techniques?

Accepted Answer

All of the Above, Coupons: Certificate that give the user cash discounts on goods and service, Deals: Short term price reduction on products, Premiums: Low cost item given away or heavily discounted to the consumer

Question 13

Business Responsibilities in the Marketplace:(More than one)

Accepted Answer

Employing Self-Censorship(Profanity Control), Providing information(About a product/service), Responding to customer concerns(Comments or Questions)

Question 14

Steps in the Advertising Campaign:(More than one)

Accepted Answer

Determine your Budget(How much do you have to spend), Determine your Objective(To increase awareness; To increase profit/sales), Identify your Targeted Audience(Who are you trying to sell to?), Develop your Message(What you got to say)

Question 15

Guidelines for Making Good Ethical Decisions:(More than one)

Accepted Answer

Think/identify all of your options/alternatives, Identify all parties involved/concerned, Get the facts/Get the information(All the information that you can get), Evaluate the options and ask the following questions(Cont. on question#123)

Question 16

What is Push/Pull Policy?(More than one)

Accepted Answer

Push Policy: Producers are pushing the new product to the retail stores, Pull Policy: Retail stores pulling consumers to the stores to buy

Question 17

What is Social Responsibility?

Accepted Answer

Doing the right reguardless of the situation

Question 18

(Sales Promotion Continued)What are some Sales Promotion techniques?(More than one)

Accepted Answer

Incentives: Exp. Consumers entered in for a drawing at the end of campaign, Promotional Tie-Ins:Cross Selling(Competing products in same ad), Promotional Tie-Ins: Cross Selling(Competing products in the same ad), Product Samples: Product samples to get you to try it and get you hooked

Question 19

Social Responsibility in the Community(International businesses):

Accepted Answer

Sponsor international events/teams

Question 20

Media is defined as ways that advertising is put in front of the eyes of the consumer.What are types of Marketing Media?

Accepted Answer

Print Media(Newspaper); Transit Media(Vehicle-Skins); Broadcast Media(Local, Social Media(Youtube Ads), Online Media(Banner Ads); Specialty Media(Giveaway Hats w/ Logo), All of the Above

Question 21

What is in the Promotional Mix?(More than one)

Accepted Answer

Personal Selling; Advertising; Direct Marketing, Sales Promotion; Public Relations

Question 22

"Being Unethical can be Illegal" Which is illegal and legal?(More than one)

Accepted Answer

Price Gouging(Increasing price to a high amount in time of disaster), (Legal)Whistleblowing(Reporting unlawful practices to management)

Question 23

Business Responsibilities in the Workplace:(Single answer)[Continued]

Accepted Answer

Time-Off with Pay(Paid Time Off[PTO])

Question 24

How do you choose/determine what media to advertise on?(More than one)

Accepted Answer

Budget/Cost(This drives every business decision made), Target Audience(Age is the primary demographic indicator for this), TimeofDelivery(If you have a shortturnaroundtime, avoid longerdeliverytimes

Question 25

What are Ethics?

Accepted Answer

Moral codes you follow(Depending on how you were raised)

Question 26

(Sales Promotion Continued)What are some Sales Promotion techniques?(More than one)

Accepted Answer

LoyaltyPrograms:Incentivesbuildingloyalty to store/brand to make you return, Point-of-Purchase Displays: Displays placed at the front of the stores, Sponsorships: Putting your name and money behind certain events/people/team, Product Placement: Putting product in TV shows or movies and on videoapps

Question 27

What are two types of promotion/advertising?(More than one)

Accepted Answer

Promotional Advertising(Product and Service), Institutional Advertising(To create favorable image of company)

Question 28

Social Responsibility in the Environment:(More than one)

Accepted Answer

Clean Fuel(Bio-diesel/Electric cars), Green Marketing(Recycling/Bio-degradable products)

Exam Review Marketing 2023-2024 PART 2

Questions 28

Exam Review Marketing 2023-2024 PART 2

Questions 28