NFTE, Chapter 18: Delivering Value To A Customer Segment

Question 1

A marketing mix is created by mixing together the _____ P's

Accepted Answer

5

Question 2

Which of the following is not a form of distribution?

Accepted Answer

Productive

Question 3

Who are the two groups of people you should consider in your marketing mix?

Accepted Answer

Target customers, Employees

Question 4

Cost-based pricing focuses on your competitor's prices for a product

Accepted Answer

False

Question 5

The main purpose of marketing is to communticate the value of your business

Accepted Answer

True

Question 6

Marketing is the way a business shows itself to it's consumers

Accepted Answer

True

Question 7

How long are Mid-Range Goals?

Accepted Answer

2 - 5 years

Question 8

Setting marketing goals requires the use of an NFTE Entrepreneureal Mindset of Future Orientation.

Accepted Answer

True

Question 9

A markup price is set when the retailer has too much of a product

Accepted Answer

False

Question 10

Which of the following should not be included while writing goals

Accepted Answer

Price

Question 11

Which of the following is "combining the price of several different services into one price"?

Accepted Answer

Bundling

Question 12

Demand-based pricing is best when customers perceive your product as _____ or having more _____ than similar products.

Accepted Answer

Unique, value

Questions 12