marketing concepts

The function that includes applying promotional techniques to potential consumers

Using statistical data to describe a population through personal characteristics

Segmenting a mass market in order to tailor the marketing mix to a specific type of consumer

Segmentation based on where people live

Which one is NOT an example of inbound marketing?

Person who buys the product

Branding can also be called

Money left after taxes are taken out of paychecks

Is the entire package of how a company will reach a market with the company's product

Reaches customers through general advertising media and personal contact

Focuses on attracting customers to a business through tailored content

Function that includes managing market information to maximize business decisions

Dividing people based on certain characteristics

Production-oriented approach using the same marketing mix to vaguely target ALL customers

Person who buys the product

Segmentation that factors in attitudes, values, and lifestyles to better understand consumers

Function of marketing that uses channels to get products to consumers

Born between 1946 and 1964 and account for 51% of the wealth

A similar group of consumers a company wishes to attract

The function that includes providing consumers with the products and services that they desire

The function that includes obtaining money that is necessary for business operations

Identifies one seller's good or service as distinct from those of other sellers

Person who uses the product

Which is NOT including in branding?

The process of designing, creating and marketing new products or services to benefit customers

The value which is put to a product or service

The function of marketing includes determining prices for products in order to maximize profit

The function that includes developing, improving and maintaining a product mix

Which one relies primarily on the customers initiative to look into a business