Digital Advertising and Persuasive writing techniques

Question 1

Come on...do something different. Do something bold.

Accepted Answer

Rebelliousness

Question 2

"I'm lovin' it!!"

Accepted Answer

Slogan

Question 3

The new Itunes AD has over 40,000 'likes' on Facebook.

Accepted Answer

Going viral/ BANDWAGON

Question 4

A question with an implied answer is a....

Accepted Answer

Rhetorical question

Question 5

Appeal to Emotion

Accepted Answer

Using words that convey strong feelings.

Question 6

The dentist recommends people use Colgate.

Accepted Answer

Authority figure

Question 7

A famous actor says that he buys a product and recommends it to everyone.

Accepted Answer

Celebrity endorsement

Question 8

"Everybody has an iphone"

Accepted Answer

HYPERBOLE/Exageration

Question 9

A product that commonly uses the digital advertising technique of Beauty Appeal is

Accepted Answer

Makeup

Question 10

“EVERYONE IS WEARING NIKE SHOES, YOU SHOULD TOO.”

Accepted Answer

Bandwagon

Question 11

The picture below is an example of which digital advertising technique?

Accepted Answer

Celebrity Endorsement

Question 12

The target audience of an AD is

Accepted Answer

The people your product is aimed at

Question 13

“MICHAEL JORDAN SAYS, “I PLAY BETTER WHEN I WEAR NIKES.”

Accepted Answer

Celebrity endorsement

Question 14

Come on..you will love it!! Is in an example of what persuasive technique?

Accepted Answer

Emotional appeal

Questions 14