Which of the following is an example of a celebrity endorser?

A well-known person promoting a product

Why must companies that use endorsers follow the rules & guidelines established by the FTC?

Endorsements are a form of advertising

Which is a TRUE statement about using celebrity sports figures to endorse products?

All types of businesses use well-known athletes

Companies seriously consider the benefits before hiring a celebrity endorser because..

Using celebrities can be extremely expensive

In which situation might a celebrity endorser have a negative effect on a product?

Does something inappropriate or illegal

Which of the following is an example of a celebrity promoting a service?

A professional golfer endorsing a credit card

Why are people more likely to buy products that celebrities endorse?

People want to be associated with celebrities

Which of the following is an example of a celebrity being used as an "expert" endorser?

A professional bowler endorsing a brand of bowling balls

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SEM: Play the Name Game - Endorsement Quiz

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LAP: More than a Ticket - Endorsement QUIZ Review

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Questions 20

Answers

1
One of the benefits of using celebrities to endorse products is that the celebrities...
Work for free
Attract attention
Are always available
Are well informed
2
A celebrity appearing in a commercial for a soft drink while wearing a brand of clothing is...
Personal selling
Team-building
Public Relations
Cross-promotion
3
What must a celebrity endorsement ALWAYS reflect?
Beliefs of other advertisers
Experiences of most customers
Findings of the business
Honest opinion of the endorser
4
A celebrity paid to use & discuss a product's effectiveness during a lengthy TV commercial is..
giving a testimonial
conducting a sales presentation
providing a personal observation
giving an interview
5
Which of the following is an example of a celebrity endorser?
A well-known person promoting a product
A business owner appearing in a commercial
A publicist writing advertising copy
A college student posing for a print ad
6
Athletes are often considered to be particularly effective promoting products related to their
background
lifestyle
education
sport
7
Why must companies that use endorsers follow the rules & guidelines established by the FTC?
Endorsements are a form of advertising
Celebrities may limit competition
The FTC regulates television
Businesses need permission to use celebrities
8
Which is an example of a celebrity endorsing an event simply by being associated with it?
Attending a grand opening
Cheering for a basketball team
Appearing in a print ad
Saying a tournament is great
9
If an endorsement features a celebrity wearing a watch, then the celebrity must be...
Paid to appear
Told what to say
A qualified expert
An actual user
10
The most commonly used type of endorsement involves paying a celebrity to...
Use a brand of equipment
Wear a certain brand of clothing
Appear at an event
Advertise a product
11
What does one FTC regulation prohibit businesses from doing with celebrity endorsements?
Rewording statements
Including photographs
Reprinting advertisements
Using exact quotations
12
One of the problems of using celebrity endorsers who are very well known is that they often..
Overshadow the product
Lower the quality of the product
Reinforce the product
Add to the cost of the product
13
Which is a TRUE statement about using celebrity sports figures to endorse products?
All types of businesses use well-known athletes
Celebrities only endorse tangible products
Only retailers use celebrity endorsers
Service businesses do not use sports figures
14
Companies seriously consider the benefits before hiring a celebrity endorser because..
Using celebrities can be extremely expensive
Using celebrities could be mostly deceptive
The use of celebrities could potentially be illegal
The endorser could be controversial
15
In which situation might a celebrity endorser have a negative effect on a product?
Loses a major tournament to another athlete
Retires from sport or entertainment career
Appears in ads for other types of products
Does something inappropriate or illegal
16
Why do some businesses pay college & high school teams to wear a manufacturer's clothing?
To influence other students
To serve as spokespersons
To make positive statements
To give testimonials
17
Which of the following is an example of a celebrity promoting a service?
A famous actress recommending exercise equipment
A popular comedian wearing a brand of athletic shoes
A professional golfer endorsing a credit card
A former boxing champion advertising gas grills
18
Why do large fund-raisers and major sporting events often invite celebrities to participate?
To sell concessions
To make donations
To increase attendance
To provide entertainment
19
Why are people more likely to buy products that celebrities endorse?
Celebrities endorse products that everyone needs
People want to contribute to a celebrity's income
People want to be associated with celebrities
Celebrities endorse only the best products
20
Which of the following is an example of a celebrity being used as an "expert" endorser?
A professional bowler endorsing a brand of bowling balls
A professional golfer endorsing a brand of pain medication
A popular actor endorsing a brand of tennis racquets
A well-known actor endorsing a brand of breakfast cereal

SEM: Play the Name Game - Endorsement Quiz Flashcards | StudBud