Sales promotion 2nd 2022

Changing a product’s characteristics

Advertisers pay to put their products into TV shows and movies where the audience will see them.

Major tool to support salespeople except

Change product’s image in relation to competitor’s image

The advertising decision process begins with the formulation of advertising objectives

Stages of the product life cycle except

refers to a structure where each salesperson is assigned an exclusive geographic area

Are an effective link between the company and its customers to produce customer value and company profit

Achieve a potential customer's attention to your product or service

is the interpersonal part of the promotion mix

is the analysis, planning, implementation, and control of sales force activities

Characteristics of Maturity stage except

Sales classes except

Product may be dropped by company

Strategy to find new customers

structure refers to a structure where each salesperson sells along product lines

Types of product placement except