Persuasive Techniques and Logical Fallacies Review

Creates the impression that action is required immediately or an opportunity will be lost forever.

Which of the following is an appeal to credibility or character?

What persuasive technique is being used?

People are more willing to accept a seemingly independent source of information.

What persuasive technique is being used?

Presents what most people, or a group of people think, in order to persuade one to think the same way.

What persuasive technique is being used?

What persuasive technique is being used?

If 'A' occurred after 'B' then 'B' must have caused 'A.'

Makes audience laugh, so they remember the ad and associate positive feelings with it.

What persuasive technique is being used?

Repeating letters, words or phrases to reinforce a message.

Appeals to desire to be different.

This is a conclusion based on the premise that if A happens, then eventually through a series of small steps, Z will

This restates the argument rather than actually proving it

Oversimplified statements that are generally vague or without support or evidence.

Using the statement of someone to persuade you to think or act as he or she does.

This is an attack on the character of a person rather than his or her opinions or arguments.

Removing a quote from its surrounding text to distort its meaning.

Claim that one factor caused a certain outcome.

Uses words with positive or negative connotation to appeal to emotion rather than reason.

Telling one side of the story as though there is no opposing view.

Compares a person, product or company with the “inferior” competition.

Oversimplifies an opponent's viewpoint and then attacks that hollow argument.

Promotes the “everyone is doing it, you should too” approach.

This is a conclusion based on insufficient or biased evidence

The origins of a person, idea, institute, or theory determine its character, nature, or worth.

What persuasive technique is being used?

Offers you something extra.

Attacks people or groups to discredit their ideas, rather than focus on the issues.

Linking positive/negative words and images to suggest that it is also positive/negative.

Which of the following is an appeal to logic or reason?

Assigning blame to an individual or group, distracting attention from need to fix the problem.

Highlighting a minor detail as a way to draw attention away from something more important.

Appeal to an expert to support a position, idea, argument, or course of action.

Connecting a person, product, company, or cause with the love of your country.

A diversionary tactic that avoids the key issues, by avoiding opposing arguments rather than addressing them.

Which of the following is an appeal to emotion?

This is a conclusion that oversimplifies the argument by reducing it to only two sides or choices.

What persuasive technique is being used?