Social Media Certification- Hubspot 1

ROI stands for

What does a UTM parameter do?

Experimenting on social media is helpful to companies developing strategies

You are Coca-Cola, & Pepsi has thousands of negative comments on social media about their police protest ad. You should

The biggest challenge most social media employees have is

Media that you do not pay for, such as user-generated content or another company sharing your content, is known as

Apple wants more views on its TikTok, so it ads the hashtag #taylorswifttix to its posts. This is

This platform has the longest life for a piece of content, and is made up of 78% female users

Engaging with customers one-on-one does not usually result in customers spending more

Brands should delete all negative comments on social media, they make the company look bad

What percent of a sale can you expect to pay a celebrity influencer on commission?

A brand's personality and style over time is known as brand

A key metric that looks good but may not actually be useful or relevant is a

Looking at all of the data from your social media accounts and what people are saying about your brand is called

What are the two most important elements of developing a social media campaign?

How often should you look at and evaluate your KPIs?

People like making connections and feeling that brands are relatable. To do this, you should ______________ your brand.

As a brand, you will interact with different posts with a different attitude & mood, depending on context. This is brand

If Walmart is succesfully using live video in its social media, Target should also experiment with live video

This is a representation of a company's ideal customer, and who you should think about when creating content

This platform is the second largest search engine next to Google, and over 500 hours of video is uploaded each day

If Jacob creates a TikTok about Prime energy drinks, Prime now has legal ownership of that content

Which of the following are important to be aware of when creating social media strategies?

Developing marketing content quickly to respond to a newsworthy event, such as Oreos Dunk in the Dark power outage is

When responding to an angry customer, an employee used an empathetic tone. This is because tone relies most on

Posts that are shorter are more likely to be seen and shared

Senior executives care about which of the following two aspects the most?

Research shows that you should post the same content at the same time on all platforms

Pats Peak has a guidebook for employees about what they can and can't post on social media. This is a

Which KPI does NOT demonstrate engagement?