Propaganda Review Animal Farm

linking a person with a negative name, idea, or image.

using logic in your argument

Plays on deep-seated fears

If the pigs don't eat the milk and apples, Jones will come back!

Do you want Jones to come back?

When an illogical message is manipulated deliberately to promote a cause

We pigs are the brainworkers

using peer pressure to create a “herd” mentality, where people follow the crowd

evoking emotion in your audience

Use of words with positive connotations and images favorable symbolic value

Techniques to make a person or idea connect with the average person

making huge predictions about the future on a basis of a few small facts.

example: people might buy a new electronic item because of its popularity, regardless of whether they need it

use of celebrity or expert to persuade

establishing credibility