stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Content Marketing: Concepts Flashcards | StudBud
Explore
/
Content Marketing: Concepts
Content Marketing: Concepts
15 terms
·
StudBud Administration
·
39 plays
Test your knowledge on content marketing concepts!
Flashcards
15 cards
F
Practice quiz
P
Host live
L
Questions
15
Answers
1
Which of these is key for topical content?
Long-lasting
All of the above
Ability to repurpose
Speed to market
2
Which of these is a quality of topical content?
Timeless
Wider Relevancy
Efficient
Good for SEO (link earning)
3
Matching content marketing benefits to business objectives will help you form a plan that is...
All of the above
Detailed
Right for your business
Wrong for your business
4
Where in the content marketing strategy (cyclical process) would you set objectives and KPI's?
Strategize
Plan
Measure
Research
5
Which of the below is part of community management?
Manage customer, product or service issues
Drive repeat sales
All of the above
Gain valuable insight and feedback
6
What comes after "create and curate" in the cyclical content marketing strategy process?
Publish
Strategize
Plan
Measure
7
Which of these is not a type of evergreen content?
Checklists
FAQs
Breaking News Story
"How-to" articles
8
At the awareness stage of the buyer's journey you should...
Encourage repeat business
Further inform customers on what you do
All of the above
Let potential customers know you exist / your USPs
9
Content retargeting is suited to which stage of the buyer's journey?
Consideration
Awareness
Interest
Conversion
10
Which of these elements is not one of the 6 key steps in a content marketing strategy?
Research
Repurpose
Create & Curate
Strategize
11
There are two main types of content; topical and...
Evergreen
Inbound
Relevant
Outbound
12
At which two parts of the content marketing strategy is social listening important?
Measure and Publish
Research and Strategize
Research and Plan
Research and Measure
13
Community management is essentially the customer service aspect that can arise from...
Interest
Awareness
Seeding Content
Sales
14
Which of these is a quality of evergreen content?
Time-sensitive
Limited Repurposing
Newsworthy
Efficient
15
Which of these is not a direct benefit of content marketing?
Grow brand awareness
Accelerate paid traffic
Generate leads and new business
Increase SEO ranking
