Advertising Unit Key Terms Quiz

This type of advertising is found mainly in newspapers and magazines.

"Ba da ba ba ba - I'm loving it" is an example of what?

What type of technique is being used in this Tim Horton's commercial?

All of the following are company __________.

Commercials that show everybody’s happy, or everyone’s doing it! 

Which presentational feature is NOT used in this print ad?

A commercial on the radio would be categorized as a ____________ ad.

What type of ad is this commercial?

What type of advertisement technique is used in this commercial?

"Grab life by the horns" is the _________ for Dodge.

What TYPE of Advertising technique is shown in this print ad?

Which of these is a TYPE of ad, NOT a technique used in an ad.

What key words in this ad lets you know that the target audience is probably teens/males.

What is it called when ads appeal to the individual’s desire to be popular and well liked?

What technique is being used in this ad?

The ____________ ______________ for this ad is children.

What type of advertisement is shown in the picture below?

This refers to the specific group of people that the advertisement is aimed at.

What type of advertising technique is being used in this ad?

Unfair prejudice in favour or against one thing, person or group compared with another.

What technique is being used in this commercial to try to convince the audience?

This form of advertising uses famous personalities who command a high degree of recognition.

What is a slogan?

What type of advertising is being used in the show American Idol?

What type of advertising is this?

A _______ is part of an awareness campaign to inform or educate citizens about an issue.

A particular attitude toward or way of regarding something; a point of view.

What technique is beautifully illustrated in this ad?

Trying to show that a person or product is good for “ordinary” people who is “just like you”. 

Using real people in commercials and print ads to speak positively about a company.