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Business AQA AS/ A level overview (Chapters 1-35) Flashcards | StudBud
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Business AQA AS/ A level overview (Chapters 1-35)
Business AQA AS/ A level overview (Chapters 1-35)
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#AQA #BUSINESS #ALEVEL #PART1 #CHAPTERS
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1
Which one of these is NOT a way of increasing productivity?
Country club leadership
Investment into modern equipment
Improved employee motivation
Increased ability level of employees
2
What is dynamic pricing?
A products price never fluctuating
Varying the price to match changing market conditions
Introducing a good to the market at a low price
Introducing a good to the market at a high price
3
Does the number of employees have a positive correlation with the level of productivity?
No
Yes
4
Which of these options is NOT a stakeholder?
The weather
Suppliers
Shareholders
Customers
5
Which one of these is NOT a main channel of distribution?
Direct onlines
Traditional physical channel
Trading
Online retail
6
What is extrapolation?
Extracting data
Extending a products life cycle
Projecting a trend forward in order of making a forecast
7
What is NOT a factor that is considered when a business is profiling their market?
Social class
Age
Personal features
Gender
8
What is market size measured using?
Demographic factors
Density
Volume
Value
9
What is product portfolio analysis?
A method of advertising
Looking at a book that has a picture of all the products
Examining the current position of a firms products
10
On a decision tree what shape is used to symbolize a chance event?
square
Rectangle
Circle
Triangle
11
What does capacity NOT depend on?
The quality of the goods/ service
Amount/ quality of machinery
Labour available
Quantity of buildings
12
What does secondary information include?
Government produced data
Specific information relevant to a business
New, fresh, data
13
According to the Boston Matrix what is the position of a 'Dog'?
High share of a slow growing market
Low share of a fast growing market
Low share of a stable/ declining market
High share of a fast growing market
14
What is country club management according to the Tannenbaum Schmidt Continuum?
Concern for people and concern for tasks are mediocre
High concern for people, low concern for task
Concern for people and tasks are high
Low concern for people, high concern for task
15
Why will the marketing mix need to be altered numerous times throughout a products life?
It is hard to predict the length of the phase of life
Because the managers don't know what they are doing
No alterations as they will have good predictions
16
Which of these is NOT an example of a Marketing Objective?
Market growth
Ensuring staff training
Brand loyalty
Sales volume
17
Which of these is NOT a consumer good?
Shopping goods
Convenience goods
Unique goods
Speciality goods
18
Which country does 'Lean Production' originate from?
France
India
Japan
England
19
What businesses operate using unlimited liability?
Sole traders
PLC's
LTD's
Partnerships
20
Why is innovation important for long term survival?
Keeps the business ahead of competition
Often very cheap
Because it neglects short-term issues
21
What is skimming?
Keeping advertising of a new product very low-key
Setting the price low to enter a market of commodities
Copying competitions pricing
Setting the price high because there is no other competition
22
Which one of these is NOT a way that a business can improve quality?
Quality control
Quality assurance
Operating under Taylorist views
Zero defects
23
What is an inventory control chart used for?
Analyse a services successes
Look at all the products that are being stored
Analyse a businesses stock situation
24
What does AGM stand for?
Annual Graph Mapping
All Great Members
Annual General Meeting
25
What does Mendelows' Stakeholder Mapping measure?
Power against interest
Interest against age
Power against Investment
Investment against interest
26
On a decision tree what shape is used to symbolize a decision?
Circle
Sqaure
Rectangle
Triangle
27
Why do digital services no longer have to worry about 'place' or 'physical environment'?
It is not what consumers look for from a business
They do not have a specific location
It isn't an important part of the marketing mix
They don't care
28
What is a distribution channel?
What sort of delivery is used
How the product is returned to the producer
How the product passes from producer to consumer
29
Which of these IS a internal influence on setting objectives?
Government implementing new laws
New economic pressures
A new chief executive
Changes in trends
30
What is the Lean approach to quality?
Checked at every stage
Reputation abolishes hiccups regarding the level of quality
Only checked at the end
Never checked
31
What does the law of demand state?
Demand is only influenced by external factors
An increase of price will result in a fall in demand
Price has no impact on the level of demand
An increase of price will result in an increased demand
32
According to Mintzberg what do managers prefer?
Verbal communication
Handwritten notes
Digital communication
33
Which one of these options is NOT an influence on decision making?
Business objectives
External environment
Ethics
Personal issues within the board of directors
34
Who suggested that management is about 'coordination and control'?
Ian Marcouse
Frederick Winslow Taylor
Henri Fayol
Henry Ford
35
Where is competition more likely to be found?
Market run by a monopoly
Market with over 50 firms
Market that operates with only a few big businesses
36
What kind of market is predatory pricing likely to be found in?
Luxury items
Commodities
37
What is market segmentation?
Subdivision within a particular market
Grouping together of different markets
A business that operates in multiple markets
38
What is regression analysis?
Analysing employees anger
Giving literary importance to variables affecting data
A break down of all the variables affecting data
39
Is there a correlation between the level of competition and the importance of price?
No
Yes
40
Why do firms benefit from advertising on social media platforms?
Interactivity
Expensive
Precise targeting
'Cool'
41
Which one of these is NOT a component of Lean production?
Autocratic leadership
Quality based management
JIT
Time based management
42
What is an opportunity cost?
The financial investment into a possible risk
A phrase used to suggest a chance
The cost of missing out on the next best alternative
43
Which of these is NOT part of the marketing mix?
Product
Price
Past
Physical environment
44
What is an example of a business that has become a generic brand?
Cadbury's
Unilever
Tetley
Coke
45
Which of these is NOT a method of matching supply with demand?
Producing to order
Outsourcing
Not utilising capacity efficiently
Temporary staff
