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Persuasion Flashcards | StudBud

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Persuasion

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Questions 11

Answers

1
Using Taylor Swift in a Coca-Cola ad is an example of which persuasive technique?
ETHOS
PATHOS
CLAIM
LOGOS
2
What is the PURPOSE of persuasive writing, ads, or speeches?
to convince
to lull the reader to sleep
to inform
to entertain
3
Including lots of numbers and researched data to back up my claim is using which technique?
PATHOS
COUNTER ATTACK
ETHOS
LOGOS
4
Using ETHOS in persuasion
uses emotional appeals
is a waste of my time
uses a credible person, organization, or celebrity
uses lots of facts and statistics
5
A sad, lonely puppy is shivering in the cold. Which appeal technique is being used?
TARGET AUDIENCE
LOGOS
PATHOS
ETHOS
6
The CLAIM in a persuasive paper is
the support and examples
the writer's position on an issue
using personal credibility to convince
the topic sentence
7
It is important to understand both sides of an argument because...
it can help to strengthen my own argument
It doesn't help to understand both sides
I can manipulate people that way
It can weaken my argument
8
A target audience is...
statistics, examples, and quotes
a group of people who get angry at commercials
people not expected to buy a product
the group of people toward which an argument is directed
9
How is a persuasive speech different from written persuasion?
the speaker can't express emotions while speaking
you can't understand the tone as well in a speech
written persuasion is more exciting than a speech
you can use body language in a speech
10
LOGOS as a persuasive technique
uses credible people or celebrities
uses logic and reasoning, statistics and data
just makes me angry
uses emotional appeals
11
PATHOS as a persuasive technique uses
expert opinions
logical appeal
lots of data and statistics
emotional appeal