What are Psychographics?

A business technique that uses psychological characteristics

What is Discretionary income?

The money left after removing living expenses

What is the marketing mix?

The 4 P's, Product, Place, Price, and Promotion

What Does the Marketing Concept state?

That a Business must satisfy a consumers needs to profit

All potential customers who are willing to buy a product

What is the difference between a customer and a consumer?

The Customer purchases the product, and the Consumer uses it

What is disposable income?

The money left after taking out taxes

What are demographics?

A marketing technique that uses age, gender etc.

What is target marketing?

A very specific group of people you are trying to sell to

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Basic Marketing Concepts

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Questions 12

Answers

1
Intangible items (cannot touch) that have monetary value and satisfy your needs and wants
Services
Goods
Intangibles
Tangibles
2
What are Psychographics?
A business technique that uses psychological characteristics
A business technique that focuses on where people live
A black and yellow striped wolf
A mentally unstable dog
3
What is Discretionary income?
A brand new clothing company
The amount of money a person has before removing anything
The money left after removing taxes
The money left after removing living expenses
4
What is the marketing mix?
The 4 P's
Four horses with a name that starts with P
Peace, Pride, Promise, and Prejudice
Product, Place, Price, and Promotion
5
What Does the Marketing Concept state?
That a Consumers' needs are not important
That Lebron James is the Best Player off all time
That a Business must satisfy a consumers needs to profit
That Skittles are Legit
6
What is a market?
The store that sells a mix of everything
Where skittles are sold
All potential customers who are willing to buy a product
The place people purchase there groceries
7
The portion of a market controlled by a particular company or product.
Goods
Services
Market Share
Share Item
8
What is the difference between a customer and a consumer?
The Customer purchases the product, and the Consumer uses it
The Consumer is always older than the customer
The Customer is smarter than the consumer
They are the same
9
Items that have monetary value and satisfies your needs and wants, such as cars and tvs
Services
Goods
Non-goods
Items
10
What is disposable income?
A new marketing game
The money left after taking out taxes
The money you make working, that you then throw in the trash
The money left after taking out all living expenses
11
What are demographics?
a demo of a game
A marketing technique that uses age, gender etc.
The number of animals in a cage
a demolition project
12
What is target marketing?
The specific candy you are going to purchase
A group of wholesalers who want your product
Targeting a random group of stores to sell in
A very specific group of people you are trying to sell to

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