Chapter 8: Behavior Change Communication

Question 1

There are ___ different persuasion theories

Accepted Answer

6

Question 2

Media Uses and Gratification Theory looks at full range of social:

Accepted Answer

needs & wants

Question 3

When presented with weak arguments against their own beliefs, individuals can defend themselves

Accepted Answer

True

Question 4

An individual will think about new information more if already interested in the subject

Accepted Answer

True

Question 5

Key concepts involved in marketing include:

Accepted Answer

Benefits, Barriers, Competition

Question 6

Social Marketing is used to make consumers more aware

Accepted Answer

True

Question 7

Diffusion of Innovation relies on

Accepted Answer

media, interpersonal communication, social networking

Question 8

Which theory is used to develop risk and emergency messages?

Accepted Answer

Extended Parallel Process Model

Question 9

The Theory of Planned Behavior is a _______ of the Theory of Reasoned Action

Accepted Answer

extension

Question 10

"There are many benefits you may experience if you get the HPV vaccine" is an ex of a:

Accepted Answer

Gain

Questions 10