2025 Marketing 1 Review (full)

The resources (materials, labor, time, etc.) used to produce goods or services.

A meeting with a professional to learn about a specific career or industry.

A product brand that is owned and sold exclusively by a specific retailer.

A process where design and development teams work together simultaneously to improve efficiency.

The combination of strategies and tools used to communicate with customers, such as advertising and sales promotion.

Acting in ways that are morally right and follow accepted business principles.

The registered web address that identifies a specific website online.

Informal communication where satisfied customers recommend a product or service.

A potential source of harm or danger in a work environment.

The physical substances used in manufacturing that contribute to a product’s construction and durability.

Guidelines that outline acceptable behavior within a company or organization.

The protection of digital information from unauthorized access or theft.

A specific group of consumers that a business aims to reach with its products.

A principle in employment law ensuring all workers are treated equitably and respectfully.

A product brand that is owned and sold exclusively by a specific retailer.

The portion of a company's finances set aside specifically for advertising and promotional efforts.

A survey question that suggests or influences the respondent’s answer.

The process of establishing specific, measurable objectives to guide actions and decisions.

The practice of managing communication between a business and the public to build a positive image.

The amount of money allocated for promoting a product or brand.

A positive, trusting relationship between individuals, often built through respectful communication.

The problems or desires that customers seek to satisfy with a product or service.

Legal guidelines that govern how companies advertise and promote their products.

A method of primary data collection where a researcher asks questions directly to a respondent.

Being accountable for completing assigned tasks accurately and on time.

The path a product takes from producer to final consumer.

The group within a business that public relations professionals advise to maintain company reputation.

Promotion that uses online platforms, often with interactive and trackable features.

Internal funding available to a company that can influence decisions like sales policy or pricing.

A formal set of rules or guidelines that govern employee conduct and procedures.

A marketing strategy that combines multiple products into one package for sale.

A business condition or resource within the company (like finances or staffing) that influences decisions.

Free promotion generated by media coverage or public interest.

Data used to measure the effectiveness of online advertising, such as clicks and conversions.

The act of examining a product directly to assess its features, quality, or condition.

The process of identifying and evaluating potential problems before planning or executing an event.

The most important ideas or information presented in a slide or document.

A prediction of future sales over a specific period, used for planning.

The process of convincing someone to take a desired action or support an idea.

Charts, graphs, or images used to make data easier to understand.

A creative thinking technique that compares unrelated concepts to generate ideas.

A formal written request for employment, submitted along with a résumé.

The function of collecting and analyzing data to support marketing decisions.

Benchmarks set by a business to ensure products meet certain performance and consistency levels.

A marketing strategy where multiple products are sold together as one combined offer.

Accepted principles of right and wrong that guide professional behavior.

The process of building positive working relationships with journalists and news outlets.

Strategies used to keep a product on the market longer, such as updates or rebranding.

Promotion aimed at creating a favorable image for the business as a whole, not a specific product.

A formal document that authorizes a project and defines its scope and objectives.

Dishonest or misleading practices used to promote or sell products or services.

Information from customers that businesses use to improve products or services.

A device that records purchase information at the time of sale.

The business function that manages daily activities like production and logistics.

The process of developing new or improved products to meet changing customer needs.

Information from customers that businesses use to improve products or services.

An employee who reports unethical or illegal activities within an organization.

The process of enhancing a product’s features, performance, or appeal.

A form of work enabled by technology that allows employees to work from outside the office.

A business’s obligation to act in ways that benefit society, such as fair pricing practices.

The location where a customer makes a buying decision, often influenced by displays or signage.

A formal document submitted with a résumé to express interest in a job opening.

Promotional materials placed near the location where a purchase decision is made.

A function of money that allows it to be used to buy goods and services.

A product brand that is recognized and sold across the country, typically owned by the manufacturer.

A formal dispute resolution process where a neutral third party makes a binding decision.

The stage in the selling process where the customer makes a final decision to buy.

A formal dispute resolution process where a neutral third party makes a binding decision.

Principles that guide fair, honest, and respectful behavior when interacting with customers.

Government rules that ensure safe and fair treatment of employees, such as break laws.

An organization of businesses in the same industry that collaborates on common goals.

The use of multiple promotional methods in a unified strategy to maximize effectiveness.

The materials and methods used to build a product, which contribute to its quality and durability.

The ability to generate unique and effective solutions using imagination and problem-solving tools.

Promotion aimed at creating a favorable image for the business as a whole, not a specific product.

A document that tracks the amount and type of sales made over a specific time period.

A written false statement that damages a person’s or business’s reputation.

An organization formed by businesses in the same industry to address shared interests and challenges.

Guidelines a company uses to ensure its products or services meet specific requirements.

An environment where risks are minimized to protect employee health and safety.

Charging prices in a way that takes unfair advantage of customers, especially for essential goods.

A business’s plan to promote and sell products or services to a target market.

Informal communication between customers about their experiences with a product or service.

Software that manages a computer’s hardware and basic functions.

Verified data that can be proven true and used to support decisions.

Standards guiding fairness, honesty, and responsibility during the sales process.

The stage in the selling process where the customer makes a final decision to buy.

A digital security tool that protects computer systems from unauthorized access.

Rules and regulations that vary by country and govern advertising practices.

A formal disciplinary notice given to an employee for violating workplace policies.

A business owned by shareholders with limited liability for its debts.

A product brand that is recognized and sold across the country, typically owned by the manufacturer.

Accepted behaviors and practices that promote professionalism in the workplace.

The area of business responsible for daily production and process efficiency.

The stages a product goes through from introduction to decline in the market.

The specific abilities or qualifications required to complete a task or project.

A physical characteristic of a product that can be observed through touch.

A coordinated set of tools and processes used to collect, store, and manage data.

A trustworthy and credible source of information, often based on expertise or reliability.

The public’s perception of a company or product, shaped by promotion, customer experience, and reputation.