FINAL - Review

Product levels are:

Lifestyle is a person's whole pattern of acting and interacting in the world and provides info about consumer values.

One important challenge for PR managers is to ___________ news.

Differentiation concentrrates on achieving superior performance in an important customer area valued by a large market.

Psychological prices are:

Which of the following is not a factor that is transforming direct marketing?

Which of the generations listed below are most interested in traveling abroad?

One of the benefits of social selling is:

Which of the following is one of the most frequent frustrations of a salesperson?

Revenue management involves ___________ of profit margins and sales volumes for each product line.

A consortium is a group of organizations that work together to provide mutual benefits to members.

The aim of press relations is to understand the firm’s mission, culture, and target of the communication.

Sales force ____ ensure that corporate goals are met.

Which of the following statements is correct?

Customer density varies by territory, and territories with equal potential can:

The affordable method in establishing a total promotional budget for a company is based on:

Major activities of PR departments are:

The main forms of online advertising are display ads and search-related ads.

Generally, the ______ assigns the area’s quota to each of the area’s salespeople.

Generally, print publications are being replaced by:

Advertising strategy consists of two major elements: competition and clutter.

Buyers are less price-sensitive when the product is unique or when it is high in quality, prestige, or exclusiveness.

Company structures its sales force based on selling higher-priced products.

Marketers have a responsibility to protect the privacy of customer information.

Which of the following is not a specific form of direct and digital marketing?

Promotional mix - a specific blend of ads, public relations, personal selling used to communicate customer value.

Internal marketing seeks if employees are able and willing to deliver quality services (company's internal customers).

PR messages and vehicles are:

It is _____ to find properties that are truly comparable in all attributes due to the uniqueness of the hotel industry.

Social selling includes the followings:

AIDA - designing the message should include:

Which of the following is NOT one of the most common mistakes in pricing?

National, state, and local tourism agencies have the goal of promoting:

Image differentiation - an image conveying a singular distinctive message about products major benefits and positioning.

One of the benefits of social selling is:

Slogans like “I Love NY” and “100% Pure New Zealand” contribute to _____ a destination.

A distribution channel is a set of independent organizations hwo make a product/service available to consumer.

A restaurant examines the cost of its menu items. adding a 20% markup to each item’s cost as final price - this is a:

Digital marketing tools and platforms directly engaging anywhere, any time via computers, smartphones, tablets, smart TV

Competition-based price is based on other organizations that have helped pay part of the cost.

Which of the factors below represents one of the most critical aspects of distribution for hospitality companies?

The following elements constitute the AIDA framework:

In direct distribution, the transaction costs are low because:

For most companies, the first step in conducting online marketing is to use highly selective mailing lists.

Sustainable tourism refers to tourism that minimizes the environmental impacts and sociocultural changes and defined as:

A vertical marketing system consists of different natural abilities to attract qualified channel members.

Generally, a web site _____ all other promotional and retail activities.

One of the most important aspects of database use is:

One of the most important functions of a distribution channel member is contact. Contact represents:

There is _____ competition among destinations for leisure travelers.

To be effective, each marketing plan must be written _____.

The long-run success of tourism will depend on ______ to satisfy the desire for travel.

Prospecting involves:

Direct and digital marketing was very basic in the beginning, but became ______ over time.

Revenue management systems are used to maximize a hospitality company’s yield or contribution margin.

Micromarketing: the practice of tailoring products and marketing programs fitting specific individual tastes or places:

A marketing plan has a ____ scope than a _______ plan.

Destinations generally have an actual or perceived ____.

Demographic environment is the study of human populations in terms of size, density, location, age, sex, race - select:

A customer sees a stake priced at $29.99. This is likely an indication of:

A company’s promotional mix includes all of the following elements, except for:

Which of the following factors does not influence the structure of a hotel sales department?

To break through the clutter, many marketers have subscribed to a new merging of advertising and:

Restaurant distribution systems include:

Interactive TV allows marketers to target audiences based on their specific:

Marketing analysis begins with a complete SWOT company analysis.

Developing a marketing research plan includes:

In its simplest form, value pricing means offering a price below competitors:

Direct mail marketing is based on:

Conventions are annual meetings including general sessions, committee meetings, social interest sessions and trade shows

Market segmentation consists lf many types of costumers, products and needs. Consumers are gruped in various ways.

Which of the following specific tools to communicate with customers are used by advertising?

Occupancy, passenger miles, and total covers are common measures of sales volume.

Which of the following is the first step in the selling process?

Organizing the sales department includes the followings:

Price must be coordinated with symbolic and visual qualities.

Personal characteristics affecting consumer behavior influenced by cultural factors are:

Which of the following are NOT marketing objectives for a PR manager?

A major factor influencing price increases is:

Advertising is any paid form of non-personal presentation, promotion of ideas, goods/services by an identified sponsor.

Social media has increasingly become ____________, particularly for younger customers of hospitality and tourism.

Hospitality Industry distribution channels are:

Regardless of how a sales force is structured, individual salespeople must classify their:

The inside sales force includes technical support persons, sales assistants, and telemarketers.

Psychological factors that models consumer behavior:

Traditional forms of direct marketing used in hospitality industry are:

Economic environment consist of factors affecting customer purchasing power and spending patterns, choose correct items:

Research has shown that casinos _____ business away from local restaurants.

Maturity is a period of slowdown in sales growth because of product achieved acceptance by most of its potential buyers.

A restaurant informs the press of no cases of food borne illnesses traced as the destination has recorded - this is:

Lobbying involves dealing with legislators and government officials to promote or defeat legislation and regulation.

Direct interactions between customers and companies in the social media space give customers a sense of:

Local area marketing uses all areas of promotional mix, but predominantly ____ to convey messages to the local audience.

______ have security and privacy concerns.

Revenue management system is used to maximize a company yield of contribution margins by:

Which of the following pairs represent common measures of sales volume?

Destination marketing is systematically linking supply (destination features and benefits) with:

Objectives should be based on information about the target market, positioning, and market mix.

It is recommended that companies:

Press relations aims is to put newsworthy information in news media to get attention to a person/product or service.