SEM1 Unit 1.00 Final Exam Review

What should an employee do to determine whether or not the complaint of a customer is justified?

Which marketing activities involve writing press releases and organizingnews conferences for a sports organization?

The relationship between a sponsor and a sports entity is often described as which type?

What is a celebrity who is paid to use a product and discuss itseffectiveness during a lengthy TV commercial giving?

Which is an example of promoting a sports event?

“I would like to have that in writing before I give you my money”; thisstatement best describes which type of customer?

The core benefits to customers who purchase sports products include entertainment, health, and which other component?

If Coca-Cola is the only soft-drink sponsor of a person’s favorite team,Coca-Cola exemplifies which type of sponsor?

“I think I will wait until Saturday to download a movie,” is a statementthat best characterizes which type of customer?

A unique characteristic of the sports industry is that it seeks to attractmarkets that will perform which action?

The ultimate purpose of branding in sports or event marketing is to achieve which action?

Which is an example of a celebrity endorsing an event simply by being associated with it?

A primary reason that large companies purchase naming rights to anew sports or event facility is due to which situation?

What are most sports or event products classified as?

Which persons help create the excitement and enthusiasm that make thegames what they are?

Which is a characteristic of an effective logo for a sport or an event?

Athletes are often considered to be particularly effective promotingproducts related to which of their areas?

Which is a characteristic of the sports or event industry?

What is often one of the first steps in processing an incoming telephone order?

A good way for salespersons to prevent customer complaints is to perform which action?

Which situation are businesses whose employees regularly makemistakes while taking phone orders likely to experience?

An organization that embeds special watermarks into its ticket design isintending to accomplish which goal?

Which is a primary reason that many schools sell thenaming rights for their new football stadiums or basketball arenas?

What are royalties?

A person responsible for matching up corporations with events that reachtheir target market has a career in which area?

Which is the basis for the licensing process?

For a sports organization, which marketing activities involve responsibility for licensing activities?

B/c the outcome of a match is uncertain, many fans attending asporting event are motivated by which value of the game?

What might a sports organization offer a business to encourage that business to sponsor an event?

When a professional football expansion team is established in a community, which economic impact might happen?

The action taken by the salesperson in handling customer complaints should be based on which action?

What rule of thumb will help sports or event marketers develop a memorable logo?

Which are the most importantconsiderations when designing a logo for abasketball team?

One characteristic of event marketing involves promoting and selling which product or service?

Making the customer feel important and in charge is a good way tohandle which type of difficult customer?

When designing an event program for a charity event, it is important to perform which action?

What should be included in an event program if it is longer than four pages?

Team-related factors that affect brand equity include which components?

Customers who disagree, question, or look for error in almosteverything and everybody are which type of customers?

What do some professional sports teams do to promote renewed interestin a team that is losing support from fans?

NASCAR fans demonstrate which activity when they list the sponsorsfeatured on the car/clothing of their favorite driver

Sports marketers have an advantage over all other types of licensors inthe intl. marketplace due to which situation?

When taking an incoming telephone order, which is an effective way to make sure the order is correct?

Which is an example of a licensed product?

Surrounding communities benefit from professional sports teams by whichaction occurring?

A characteristic of an event is that it is produced and consumed in which situation?