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media/ sociology Flashcards | StudBud
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media/ sociology
media/ sociology
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Questions
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Answers
1
Norm setting is achieved by:
Encouraging conformist behaviour
Media representations
Discouraging non-conformist behaviour
2
what is the cultural effects model also known as?
The touch effect
The drop drop effect
The tap tap effect
The drip drip effect
3
which model is this describing 'views media like a syringe which injects ideas, attitudes and beleifs into the audience'
The two-step model
The audience model
The hypodermic syringe model
The cultural effects model
4
Idea that western culture is taking over and damaging local culture
cultural imperialism
media imperialism
5
what is a cultural pessimist?
critical about the new media
Positive about benefits of the new media
6
Which of these is not a news value?
Threshold
Negativity
Meaningfulness
Positivity
7
'Composition' is a news value
True
False
8
Which of these is a problem with the hypodermic syringe model?
Assumes the audience is homogenous, reacting the same to all media
Too accurate
Little evidence to support
Assumes the audience is gullible and easily manipulated
9
who said 'The media blur differences between entertainment, information and promotion of products'
Ritzer
Mcluhan
Sklair
Bagdikian
