what is maturity stage?

plc stage in which product sales growth slows or levels off

What is customer value based pricing?

perceptions of value rather than on the seller cost

What is commercialisation

introducing a new product into the market

What is product life cycle

the course of a product's sales + profits over its lifetime

What is idea screening?

Screening new product ideas to gain good ones

What is customer centered new product development?

new ways to solve customer problems

a basic expresssion, temporary period of unusually high sales drive by consumer

How do you analyze businesses?

By reviewing profit projections, by testing if the factors satisfy the company objectives, by reviewing sales and costs

What is crowdsourcing?

Inviting lots of people into new product innovation process

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Chapter 8

14 termsStudBud Administration53 plays

New product development and product life cycle

Flashcards14 cardsFPractice quizPHost liveL

Questions 14

Answers

1
what is maturity stage?
fad
fashion
plc stage in which product sales growth slows or levels off
style
2
What is customer value based pricing?
perceptions of value rather than on the seller cost
focussing on customer opinions
how much customers are willing to pay for products
right combination of quality and good services
3
In how many ways can a firm obtain new products?
2
100
millions
4
4
What is commercialisation
your mom
improving an existing brand in the market
Introducing a new brand into the market
introducing a new product into the market
5
What is product life cycle
the start of a new product
the course of its lifetime
the course of a product's sales + profits over its lifetime
none of the above
6
What is team based new product development?
consumers working as a team
customers working as a team
who the hellcares
teams working together
7
What is idea screening?
Screening old products ideas and drop good ones
Screening old product ideas to gain good ones
Screening new product ideas and drop good ones
Screening new product ideas to gain good ones
8
What is customer centered new product development?
new ways to solve customer problems
new product development that focuses on customers
developing an existing product
your dad
9
EDLP stands for
everyday low pricing
consistent pricing
high customer pricing
none of the answers
10
Right order of cost based pricing
2-1-4-3
4-2-3-1
2-4-3-1
4-3-1-2
11
How does new product development start?
idea screening
test marketing
idea generation
business analysis
12
What is a fad
a basic expresssion
current popular style
none of the above
temporary period of unusually high sales drive by consumer
13
How do you analyze businesses?
By reviewing profit projections
by testing if the factors satisfy the company objectives
You can't
by reviewing sales and costs
14
What is crowdsourcing?
None of the above
Internal sources
Inviting lots of people into new product innovation process
Suppliers tell the company about new concepts

Chapter 8 Flashcards | StudBud