PRINCIPLES OF MARKETING

Question 1

In marketing analysis, result evaluation of marketing activities is part of:

Accepted Answer

Control

Question 2

Buyer decision process starts with:

Accepted Answer

need recognition

Question 3

Challenge of setting prices for the 1st time can choose between 2 strategies: market-penetration and and ______ pricing.

Accepted Answer

market-skimming

Question 4

Resources such as oil, coal, gas and other minerals are known as:

Accepted Answer

non-renewable resource

Question 5

________ includes sales presentations, trade shows, and incentive programs.

Accepted Answer

Personal selling

Question 6

Market offerings that customers buy without much buying efforts:

Accepted Answer

convenience products

Question 7

Which segmentation? 'Regent 7 Seas Cruise Line' targets customers seeking elegant ambiance holidays.

Accepted Answer

psychographic segmentation

Question 8

Which of the following is true of optional-product pricing?

Accepted Answer

It involves pricing products that can be added to the base product.

Question 9

Geographical pricing technique where company charges same base price plus same freight without considering location:

Accepted Answer

uniform delivered pricing

Question 10

Cost reduction for buyers who pay their accounts payable promptly:

Accepted Answer

cash discount

Question 11

In order to avoid shortsightedness, today marketers are moving toward viewing communications as managing the ________.

Accepted Answer

ongoing customer relationships with the company

Question 12

Tourism Australia's global marketing campaign, "There's nothing like Australia" is an example of ________ marketing.

Accepted Answer

place

Question 13

Market offering that is essentially intangible is called:

Accepted Answer

services

Question 14

Which stage in PLC stages where sales and profits declines:

Accepted Answer

decline

Question 15

Situation where company targets whole market with one similar offer:

Accepted Answer

mass marketing

Question 16

___ marketing involves activities to create, maintain/change attitudes toward particular cities, states, or regions.

Accepted Answer

Place

Question 17

Portable factory equipment such as lift trucks is an example of:

Accepted Answer

industrial accessory equipment

Question 18

Buying 'Lamborghini' auto where customer travel great distances, an example of:

Accepted Answer

specialty products

Questions 18