The Promotion Strategy

Question 1

A BRIEF NEWSWORTHY STORY SENT TO THE MEDIA

Accepted Answer

NEWS RELEASE

Question 2

To ensure that money is coming in as soon as your business opens, you need a

Accepted Answer

PRE-OPENING PLAN

Question 3

Businesses use this to urge potential customers to buy from them instead of their competitors

Accepted Answer

promotional mixes, product promotion

Question 4

THE STANDARD USED TO COMPARE COSTS FOR YOUR PROMOTIONAL ACTIVITIES

Accepted Answer

INDUSTRY AVERAGE

Question 5

THE MOST ADAPTABLE OF ALL PROMOTIONAL ELEMENTS

Accepted Answer

PERSONAL SELLING

Question 6

AN INTERMEDIARY BETWEEN A BUSINESS AND THE MEDIA TO COMMUNICATE TO A TARGET MARKET

Accepted Answer

ADVERTISING AGENCY

Question 7

A SERIES OF RELATED PROMOTIONAL ACTIVITIES WITH A SIMILAR THEME

Accepted Answer

CAMPAIGN

Question 8

THE MOST EFFECTIVE TYPES OF ONLINE ADVERTISING INCLUDES

Accepted Answer

GRAPHICS

Question 9

SIMPLE GAMES OF CHANCE USED IN PROMOTIONS

Accepted Answer

SWEEPSTAKES

Question 10

ANY CHANGES YOU MAKE TO YOUR PROMOTION STRATEGY SHOULD BECOME PART OF YOUR

Accepted Answer

MARKETING PLAN

Question 11

INFLUENCING POTENTIAL CUSTOMERS TO BUY BEFORE ACTUAL CONTACT IS MADE

Accepted Answer

PRESELLING

Question 12

A PANEL OF CUSTOMERS EVALUATES AN AD BEFORE IT RUNS

Accepted Answer

CONSUMER PRETEST

Question 13

ARRANGEMENT IN WHICH ADVERTISING COSTS ARE DIVIDED BETWEEN TWO OR MORE PARTNERS

Accepted Answer

COOPERATIVE ADVERTISING

Question 14

A GIVEAWAY, SUCH AND A PEN OR T-SHIRT WITH A COMPANY LOGO

Accepted Answer

SPECIALTY ITEM

Question 15

THE PAID, NON-PERSONAL PRESENTATION OF IDEAS, GOODS, OR SERVICES

Accepted Answer

ADVERTISING

Questions 15