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Media CSP Quiz Flashcards | StudBud
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Media CSP Quiz
Media CSP Quiz
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Practice quiz
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Questions
67
Answers
1
Streaming services make it easier for traditional radio services to compete for audience shares
False
True
2
What is a conglomerate?
A small group of companies that operate individually
A style of cinematography
A large group of powerful companies
A way of looking at the world
3
How is Julie Adenuga's approach to her show different from Blackburn's?
She isn't as funny or personable
She is a woman so she cannot be as entertaining
Th main focus is the music
She is not on FM radio
4
When was the Galaxy advert made?
2018
1999
1963
2013
5
What does the E represent?
The E is backwards to represent minorities
It represents the word Ethnicities
The red in the E represent the blood
It has no relevance really
6
What is the slogan for the OMO advert?
Omo, it's only for women!
Omo adds brightness to whiteness
Obedient women use Omo!
Omo makes white bright!
7
I, Daniel Blake is a social realism film directed by a right-wing film maker
True
False
8
Who is the main character in NHS Represent?
Miss Dynamite
Miss Leshurr
Lady Leshurr
Missy Elliot
9
Who was the presenter of the launch of Radio 1?
Roger Moore
Justin Beiber
Tony Blackburn
Phil Mitchell
10
What is horizontal integration?
When one media company owns lots of companies that do the same thing.
When one media company owns companies involved in different stages of prod
A way to finance films
A type of distribution
11
Omo is gender neutral and doesn't feature stereotypes
True
False
12
How many countries does Apple Beats 1 stream in?
+20
+1000
+3
+100
13
Which company did Apple acquire prior to the start of this Beats 1?
Island Records
Beats Music & Electronics
Sony
Pixar
14
Older people used the transistor radio more than the young
True
False
15
What does RAJAR stand for?
Royal Association for Actual Radio
Radio Joint Industry Research
Real Academic Association of Radio
16
Finish this sentence...'there was a strong emphasis on....'
...youthfullness, informality & fun
...self-help, advice & life guidance
...serious chat, news and information
...music, music & more music!
17
What media language has been used to represent femininity in the advert?
Big, bold text and lots of copy
The image of a young, sexualised female.
The use of the colour yellow
Use of copy relating to laundry, images of laundry, housework and lipstick
18
Who stars in I, Daniel Blake?
John Davey
Anthony Hopkins
Dave Johns
George Cluney
19
What type of figure was Audrey Hepburn?
A philisopher
An actress
A newsreader
A trapeze artist
20
Beats 1 picks it's presenters based on their ability to play the music the station asks them to...
False
True
21
What are the conventions of a mainstream film?
Social realist narratives, famous actors, big budgets
Famous actors, big budgets, conformist narratives
They make the audience think
Big advertising campaigns and escapism
22
Which famous studio has been associated with the James Bond franchise?
Shepperton
BBC Studio Centre
Pinewood
ITV Studios
23
Colour, placement of elements, logo, images, wording, and strap lines are used to catch audiences attention in adverts
False
True
24
The emphasis of most vlogs is to share something real and authentic from the vlogger's life
False
True
25
How does Zoella address the audience in order to appeal to them?
Like they are customers of hers
As if they are below her
In a personal way
In an impersonal way
26
Which type of music does Adenuga specifically like to promote?
Heavy Metal
Pop Music
London Grime Artists & unheard musicians
Classical and Jazz
27
There is no dialogue in the advert at all
False
True
28
What parts of the theoretical framework do we use to explore OMO?
Media Language & Representation
All 4
Representation
Audiences & Industries
29
When was the Galaxy advert set?
2013
1963
1983
2003
30
The choice of listening options is vast compared with 1967 thanks for streaming services and the internet.
True
False
31
Pick one of the specific media language denotations used in NHS Represent
London Skyline
Lots of caucasian individuals
Unsuccessful BAME individuals
Old fashioned costumes
32
NHS Represent conforms to stereotypes
False
True
33
Audrey Hepburn was not considered beautiful, elegant or to represent quality
False
True
34
The use of Audrey Hepburn could be lost on younger viewers...
True
False
35
Name the shot type in this still from NHS Represent
Mid Shot
Over the Shoulder Shot
Extreme Close Up
Long Shot
36
Zoella earns around £50,000 a month
True
False
37
How many books has Zoella written?
2
7
3
10
38
How else is the story told?
What?
Through the language of love
In Italian
Visual Clues and Musical Soundtrack
39
The history of radio goes back to 1922
True
False
40
I, Daniel Blake cost $165 million dollars to make
False
True
41
Which of these production houses produce mainstream films?
Disney
Paramount
Marvel
Warner Brothers
42
Ken Loach directed the independent film CSP I, Daniel Blake
False
True
43
Our reaction to Hepburn hijacking a car and stealing a man's hat could be different if she wasn't a glamorous female
True
False
44
The BBC hadn't got it quite right, audiences felt that the show was out of touch with them compared to the pirate stns
True
False
45
What persuasive techniques are used by the producers of this advert?
Stern and serious mode of address & basic cinematography
A generic song
Lyrics, use of famous and successful BAME peeps, London setting, statistics
Puns, puns and more puns
46
NHS Represent is aimed at a niche audience
True
False
47
Men have been represented despite the fact they are not denoted on the advert
False
True
48
Which of these did the launch NOT have?
Jingles
Studio guests
Adverts
Light-hearted banter
49
NHS Represent uses intertextuality
False
True
50
What company is a subsidiary of Disney?
Paramount
Marvel
Microsoft
Lucasfilm
51
How many youtube subscribers did Zoella have as of June 2018
2 billion
1 million
12 million
200 million
52
The purpose of the advert is to encourage the BAME community to go apply for jobs within the NHS.
True
False
53
What are the main conventions of an independent film?
They are meant to make the audience think about certain topics or issues
They are never shown in cinemas
They are always aimed at an older audience
They have smaller budgets and less well known actors
54
Subscribers, followers and viewers are a measure of success
True
False
55
Why was Radio 1 started?
In response to the start of commercial radio
The royal family personally requested it
As a replacement for the pirate radio stations
Young people voted for it
56
What aspects of the framework do we cover in Radio?
Audience & Industry
All 4
Audiences
Representation
57
Zoella is aspirational because...
She finds cheap, appealing products that make you look beautiful
She promotes great values for young girls
She always uses expensive products and looks great
58
Which company was started in 1922?
British Broadcasting Company
Capital Radio
British Broadcasting Corporation
ITV
59
A film is only successful if it makes a lot of money
False
True
60
Why could Hollywood be said to be destroying the film industry?
The films are expensively made
The films are intensively marketed
The films are so appealing
The independent film industry is rubbish
61
Independent films are usually produced by big, vertically integrated companies
False
True
62
NHS Represent has a linear narrative
False
True
63
How much does a vlogger earn per video?
£1.50
£0.007
£100
£1,000
64
What changed radio in 1956?
The availability of the transistor radio
The invention of television
Digital Radio
No one read books anymore
65
What happens that signifies Hepburn 'moving up' in the world in the advert...?
Nothing, she doesn't really 'move up' in the world in this advert
She gets out of the crowded bus and into a chauffeur driven open-topped car
She eats a bar of Galaxy chocolate at the end
She drives through the Italian countryside
66
What topics do Zoella's videos mainly cover?
News Analysis
Music and Film Analysis
Fashion & Makeup
Real life issues
67
What is vertical integration
A method of film distrubution
When one company owns one or two companies that do the same thing
When 1 company owns lots of companies involved in different stages of prod
A film genre
