Product, Price, Place, Promotion

What is SEO (search engine optimization)?

Optimizing websites to rank higher in search engine results pages

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10/21_3300 _Mod 9 - Engaging Customers Through Marketing (Chapter 15)

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Test your knowledge and discover the key concepts and strategies of modern marketing

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Questions 10

Answers

1
_: is brand-specific content created by customers and posted on social media in the form of images, videos, review
Digital marketing
Content generation
User-generated content (UGC)
Influencer marketing
2
Which method is effective for gaining attention?
Ignoring trends
Standard ads
High costs
Surprise tactics
3
_: involves creating and sharing valuable, informative, and entertaining content to attract and engage a target audience
Digital marketing
Content marketing
Online marketing
Influencer marketing
4
What is the goal of modern marketing?
Limiting customer choices
Increasing product prices
Finding customers for products
Solving customer problems
5
What are the 4 P's?
Product, People, Process, Profit
Product, Price, Place, Promotion
Price, Place, People, Promotion
Product, Price, People, Profit
6
What is a key aspect of pricing strategy?
Setting high prices
Understanding customer value
Focusing on costs only
Ignoring competitors
7
What is SEO (search engine optimization)?
Strategy for managing social media profiles and increasing followers
Optimizing websites to rank higher in search engine results pages
Designing websites to have more colors and images to attract users
Creating paid ads to increase website traffic
8
_: a long-term plan to develop a successful brand - how you communicate your brand messages to your target customers
Marketing plan
Brand guidelines
Brand strategy
Implementation plan
9
What is guerrilla marketing?
High-budget advertising
Online marketing only
Low-budget creative tactics
Traditional marketing methods
10
Which is a key element of promotion?
Customer feedback
Product design
Supply chain management
Advertising and PR

10/21_3300 _Mod 9 - Engaging Customers Through Marketing (Chapter 15) Flashcards | StudBud