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Marketing Concepts Challenge Flashcards | StudBud
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Marketing Concepts Challenge
Marketing Concepts Challenge
15 terms
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StudBud Administration
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46 plays
A foundations of marketing review quiz. #business #marketing
Flashcards
15 cards
F
Practice quiz
P
Host live
L
Questions
15
Answers
1
Name the part of this ad below labeled "3".
Headline
Signature or Logo
Illustration
Copy
2
Name this target audience segment! Apple launches the new IPad Air exclusively at stores in 1 city.
Demographics
Infographics
Geographics
Psychographics
3
Name that "P" of the 4 P's in the Marketing Mix! Muskego Floral adds an Online shopping site.
Price
Place
Promotion
Product
4
The 4P's, also known as the Marketing Mix are:
Prepare, Protect, Promote, Produce
Price, Produce, Point, Promotion
Price, Product, Place, Promotion
Pricing, Protecting, Promoting, Precious
5
Name that Function! A customer does a taste test and answers questions at a grocery store.
Marketing Information Mgmt.
Pricing
Promotion
Selling
6
Name the part of this ad below labeled "2".
Illustration
Headline
Copy
Signature
7
Name that Function! McDonald’s creates a new line of healthy breakfast wraps.
Pricing
Product/Service Mgmt.
Promotion
Channel Management
8
Name that "P" of the 4 P's in the Marketing Mix! Ford offers 0% financing for 5 years on new F-150s.
Place
Product
Promotion
Price
9
The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?
Both
Benefit
Neither
Feature
10
Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.
Promotion
Pricing
Selling
Marketing Information Mgmt.
11
The iPad Air "ultra thin" lightweight design is a product feature?
False
True
12
Name that "P" of the 4 P's in the Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.
Place
Price
Promotion
Product
13
Name that "P" of the 4 P's in the Marketing Mix! A store sets up their Christmas display of
new products
in November.
Price
Place
Promotion
Product
14
Name the part of this ad below labeled "1".
Illustration
Copy
Headline
Signature
15
Name this target audience segment! Kashi's targets 27-37 year olds with an Ad for GoLean Cereal
Infographics
Geographics
Demographics
Psychographics