Marketing Concepts Flashcards

1

What are the two main marketing concepts?

2

Retailers are an example of a direct channel?

3

What are the common types of sales promotions?

4

The percentage of the market that a company or brand has is called its market share?

5

Good product and service development takes into account:

6

Which is NOT a channel of distribution.

7

What is apart of the marketing mix?

8

Which is NOT a way to increase market share

9

Demographics are the characteristics that categorize human beings based off their interests, opinions and activities.

Marketing Concepts