Marketing Essentials chapters 1, 2, 28, 30, 31

Involves making decisions related to packaging, labeling, warranties, guarantees, branding, and product mix

customer and industrial satisfaction surveys are used to gather info about existing products and are examples of

Money left after paying for basic living necessities

A tool used to conduct market research that regularly generates, stores, analyzes, and distributes marketing info

evaluating product design and acceptance, competitive products, package design, and product usage are elements of

The first step in new product development

Name, term, design, or symbol that identifies a business or organization.

A branding strategy that uses an existing brand name for a new or improved product in the line

the use of random samples and opinion polls that can be generalized to the entire population are important elements of

This works well when two or more company's brands complement each other

Plumbers, dentists, and gardeners all provide this

The value added to products by the many functions of marketing is called

Having products available when consumers want them increases value through the function of

The physical container or wrapping for a product

Products that carry no brand name and only a description of the product

Those people who buy a product

Department stores use display windows to market their...

A(n) what is a category of jobs that involves similar interests and skills.

The number of different product lines a business manufactures or sells

A personified brand mark

A specific model, brand, or size of a product within a product line

Cooking cards and installment plans increase what by making products more attainable for some customers

Computer generated diagram that shows retailers how and where products within a category must be displayed

Those people who actually use a product

Dividing the total market into smaller groups of people who share needs

a collection of related info about a specific topic

A well-located drive-through window adds value to a banks services by providing

Includes all the different items that a company makes or sells

Evaluating a new product measures this

A brand owned and initiated by wholesalers and retailers

An information tag or imprinted message that is attached to a product or its package

The combination of the four basic marketing strategies

Refers to segmentation of a market based on where people live

researching the effectiveness of a printed advertising message for recall, communication, and persuasive ability is

Marketers are able to test consumers response to products and to observe a product's performance in geographical areas

States that businesses must satisfy customers needs and wants in order to make a profit

research that is designed to obtain info on how people feel about certain products, ideas, or companies

products that must be dropped

links the consumer, customer, and the public to the marketer through information

The number of product items offered within each product line

The process of developing, promoting, and distributing products.

Money left after taking out taxes

A brand name, brand mark, trade character, or a combination of these that is given legal protection

Another term for a producer brand

Assembling parts to build an engine is adding value through

Focusing all marketing decisions on the specific group of people you want to reach

An alteration to an existing product

The legal authorization by a trademarked brand owner to allow another company to use its brand for a fee

Introduction, growth, maturity, and decline

The effort that a business makes to identify, place, and sell its products

The word, group of words, letters, or numbers that can be spoken

Potential customers who share common needs and wants

A branding strategy used by companies offering a combination of manufacturer, private, and generic brands

An example is all the different canned soups made by Campbell's

The part of a brand that is a symbol, design, or distinctive coloring or lettering

This occurs every time legal ownership of a product changes hands

Involves the study of consumers based on lifestyle, and the attitudes and values that shape it

Anything a person receives in an exchange

A process for marketing and selling products that treats each product classification as an individual business unit

In marketing, this is offered for exchange can be either goods or services.

Involves information about the target market with facts about the customer

Statistics that describe a population in terms of personal characteristics

obtaining info about preferences, opinions, habits, trends, and plans of potential customers

Identifies the company or division of a company

concerned with the size, location, and the make-up of the market for a particular product or service

Benefits are job-related "perks" or privileges or monetary payments beyond