Ad Strategies/Aristotles Rhetorical Triangle Test Review

Your favourite sports star or celebrity is telling you that their product is the best!

This ad is a good example of

Someone who is an expert in the field or who has experience with a product tells us why we should use it.

Music can be easily used to manipulate audiences by make them feel a particular way, whether it be happy, sad, or angry.

This ad is a good example of

Advertisers hope that if you see a product, or hear its name over and over again, you will be more likely to buy it.

When advertisers make a product look bigger or smaller than it actually is.

By law, advertisers have to tell the truth, but sometimes they use words that can mislead viewers. E.g. “Part of…”

This is a vague word or phrase that's used to evoke positive feelings rather than to convey information.

Who could ever have imagined that food could be so much fun? One bite of a snack food and you’re surfing in California.

Where advertisers don’t give you the full story about their product.

These people always seem perfect. They are really hip looking, with the hottest fashions, haircuts and toys.

This is when advertisers try to convince you that if you don’t use their products, you are a nerd.

Ads that draw you into a story and make you feel good. These commercials make us associate positive feelings to product.

This ad is an good example of

When you use facts and statistics to enhance your product’s credibility.

Join the crowd! Everyone else is buying the latest running shoe/jean jacket/bluetooth device - aren’t you?

A product is shown as something that brings families together or helps them have fun together;

When you put down your competition’s product to make your product to make your own product seem better.

Tony the Tiger sells cereal and the Nestle Quick Bunny sells chocolate milk. The Kool-Aid Man bursts through a wall...