Digital Marketing Basics

20 termsStudBud Administration12 plays

Test your knowledge on fundamental concepts and terms in the field of digital marketing

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
What does 'UGC' stand for?
Unique Growth Campaign
Unbranded Graphic Channel
United Global Commerce
User Generated Content
2
'Earned media' refers to?
Unpaid exposure
Survey data
Internal reports
Paid ads
3
'KOL' (Key Opinion Leader) is?
Ad agency
Analytics tool
Influential expert
Service script
4
Which describes 'native advertising'?
Local influencers
International campaigns
Specific countries
Blend with content
5
What is 'conversion rate'?
Video upload rate
Followers per month
Viewers take action
Number of ads
6
The term 'reach' best describes?
SEO ranking
Unique users see content
Number of likes
Budget spent
7
What does 'brand affinity' refer to?
Advertising budget
Emotional connection
Number of followers
Visual identity
8
'A/B testing' involves?
Split by region
Rank influencers
Duplicate content
Compare content versions
9
'Engagement rate' is based on?
Follower growth
Sales volume
Time on site
Comments and likes
10
What is 'social proof'?
Analytics dashboard
Trending product evidence
Legal documentation
Advertising license
11
A 'KPI' helps marketers?
Design logos
Hire influencers
Increase ad spend
Evaluate success
12
What is a 'lookalike audience'?
Competitor's customer base
Similar traits group
Mimic influencers
Duplicate accounts
13
'Brand ambassador' refers to?
Product designer
Government official
Consistent spokesperson
Customer service agent
14
A 'content calendar' helps marketers?
Plan and schedule content
Store product details
Measure engagement
Track payments
15
'Click-through rate' measures?
User comments
Link clicks
Video quality
Number of hashtags
16
What is a 'sponsored post'?
Free product review
User comment
News article
Paid content promotion
17
'Tone of voice' in branding?
Voice pitch
Background music
Writing style
Voice-over artist
18
A 'call to action' is designed to?
Improve video quality
Identify demographics
Promote authenticity
Encourage interaction
19
'Long-tail influencer' strategy targets?
Celebrities
Niche influencers
Fake followers
General audiences
20
A 'micro-influencer' typically?
Less than 100 followers
Focus on technical products
Small engaged audience
Regional level

Digital Marketing Basics Flashcards | StudBud

Digital Marketing Basics

20 termsStudBud Administration12 plays

Test your knowledge on fundamental concepts and terms in the field of digital marketing

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
What does 'UGC' stand for?
Unique Growth Campaign
Unbranded Graphic Channel
United Global Commerce
User Generated Content
2
'Earned media' refers to?
Unpaid exposure
Survey data
Internal reports
Paid ads
3
'KOL' (Key Opinion Leader) is?
Ad agency
Analytics tool
Influential expert
Service script
4
Which describes 'native advertising'?
Local influencers
International campaigns
Specific countries
Blend with content
5
What is 'conversion rate'?
Video upload rate
Followers per month
Viewers take action
Number of ads
6
The term 'reach' best describes?
SEO ranking
Unique users see content
Number of likes
Budget spent
7
What does 'brand affinity' refer to?
Advertising budget
Emotional connection
Number of followers
Visual identity
8
'A/B testing' involves?
Split by region
Rank influencers
Duplicate content
Compare content versions
9
'Engagement rate' is based on?
Follower growth
Sales volume
Time on site
Comments and likes
10
What is 'social proof'?
Analytics dashboard
Trending product evidence
Legal documentation
Advertising license
11
A 'KPI' helps marketers?
Design logos
Hire influencers
Increase ad spend
Evaluate success
12
What is a 'lookalike audience'?
Competitor's customer base
Similar traits group
Mimic influencers
Duplicate accounts
13
'Brand ambassador' refers to?
Product designer
Government official
Consistent spokesperson
Customer service agent
14
A 'content calendar' helps marketers?
Plan and schedule content
Store product details
Measure engagement
Track payments
15
'Click-through rate' measures?
User comments
Link clicks
Video quality
Number of hashtags
16
What is a 'sponsored post'?
Free product review
User comment
News article
Paid content promotion
17
'Tone of voice' in branding?
Voice pitch
Background music
Writing style
Voice-over artist
18
A 'call to action' is designed to?
Improve video quality
Identify demographics
Promote authenticity
Encourage interaction
19
'Long-tail influencer' strategy targets?
Celebrities
Niche influencers
Fake followers
General audiences
20
A 'micro-influencer' typically?
Less than 100 followers
Focus on technical products
Small engaged audience
Regional level