HFT 2500 Final Exam Review

_______ computerized reservation systems serve as product catalog for travel agents.

Travel segment where people have least influence over their travel experience once it begins:

Under the product concept, marketing strategy focuses on making continuous product ________.

Which of the following is NOT a characteristic affecting consumer behavior?

The degree to which segments can be assessed and served is the ________ of the market segment.

In firms that have ________ cultures, there are few or no common values and norms.

Company's __ the set of benefits/values it promises to deliver to consumers:

The ________ product level answers the question of what is really being bought.

________ are goods offered at a low price to encourage the purchase of other goods.

At the core or first level of competition, Hyatt Hotels would consider as their competition:

The two major strategies used by tourist destinations to attract visitors are:

All but which of the following are a part of the event planning decision framework?

Because services are characterized by issue of inseparability, service providers will often:

Perhaps the best measure of service quality is:

Service marketers must understand the four characteristics of services: ____, ___, ___, and __.

One function of distribution channel is __, involves gathering marketing research/intelligence.

Interchanges of ideas in forums and Internet news groups are functions of which domain?

A product can be:

________ is the most widely used method of primary data collection.

In a supply chain, "downstream" from the company is a set of firms that:

Social/managerial process by which individuals and groups obtain what's need through creating:

Marketing strategy is logic by the company hopes to create this customer ___achieve profitable

The chances of succeeding are the highest if you:

Type of research used to gather preliminary information to help generate research hypotheses:

Secondary data:

Which of the following is NOT a form of direct marketing?

In the _____ stage of the product life cycle, sales decrease & supplies start to exceed demand.

Which of the following is NOT a responsibility of the National Tourism Organizations?

A restaurateur buying produce from a grower at a farmers' market is an example of:

The factor that exerts the broadest and deepest influence on behavior is:

Which statement about guest comment cards is false?

Which of the following would be considered a macrodestination?

The single most important element in any hospitality information system is a process for:

Which of the following is NOT a part of the psychographic variable?

Stage of new product development process where number of new product ideas is reduced is:

"Customers" who are in reality undercover employees of hotel management are called:

The two major strategies used by tourist destinations to attract visitors are:

Customers cannot take service on test drive, meaning we can't evaluate them before we use them:

Marketing mix elements include all of the following EXCEPT:

The most basic type of Web site is the:

The two main industries that comprise the activities we call tourism are:

When dealing with issues of Internet privacy, the group we have to be the most concerned with:

Coordination/conflict management are attained through common ownership at different channel:

When management senses that the organization is drifting, it must renew its search for purpose.

Psychocentrics are best described as:

The best measure used in evaluating the success of public relations is to:

________ provide incentive travel for employees and distributors.

Public relations campaigns can contribute to all but which of the following objectives?

The additional consumer services and benefits built around the actual product are called the:

A mission statement is a statement of the organization's ______________?

Gen Xers look for something different, which means they spend:

Internal marketing will be at its most effective:

An internal marketing program requires a strong commitment from ________.

Which of the following is NOT a demographic variable?

In hotel rooms' distribution channels, OTA stands for:

The buyer decision process begins with:

If you are in a hurry to collect survey data, the worst method to use is:

Today's baby boomers spend about $________ trillion annually.

Which of the following is a reason direct marketing has grown?

SWOT analysis evaluates the company’s overall _______ (S), _______ (W), _______ (0), &_____ (T)

In the joining phase of the customer delivery system:

The technique used to measure lifestyles is called:

Which of the following is the most expensive distribution channel for hotel rooms?

Which of the following is NOT a sampling decision that must be made?

Which is NOT a purpose of marketing in a customer-centered firm?

Studies have shown the best way to deal with service failure is to:

Loyal customers are price ________ compared to brand-shifting patrons.

System values and beliefs that reinforces the idea that providing customer with quality service

The stages through which families pass as they grow older are called:

All of the following are considered marketing intermediaries except: