Chap 19

All activities revolve around the product that has been produced.

Customer is the central point.

Collection and analysis of relevant facts to solve marketing problems.

Separating products into different classes on the basis of certain predetermined standards.

It earns profit through maximisation of customer satisfaction

_______is the performance of business activities that direct the flow of goods and services from producers to consumers.

This includes advertising, personal selling, sales promotion and publicity.

It earns profit by maximisation of sales

It focuses on the product.

Satisfaction of the customer is the main focus.

It is an integrated approach to achieve long-term goals

It focuses on the customer's needs.

It starts after the production process is over.

Target is to achieve short-term gain