Ch 10.1 Entrepreneurship

The path that a product takes from the producer or manufacturer to the customer

This strategy determines what goods or services your company will provide

Only being able to find a product in one area

the container or wrapper that holds a product

what a business wants to accomplish through its marketing efforts

Being able to find a product in a few speciality stores would be considered

An example of a product with intensive distribution would be

A document that explains 5 strategies - product, place, price, promotion, and people

Which of the following refers to a channel that moves a product using an intermediary?

All of the products a company sells

Two basic channels of distribution are

Which answer isn't part of the marketing mix

This strategy involves how you will deliver goods and services to your customers

The part of the product's package used to present information