What is marketing segmentation?

process of dividing a market of potential customers into groups or segments

What are the types of customer segmentation?

Age, Gender, Culture, Income, Lifestyle (hobbies) and location.

What are Marketing concepts?

how buyers decide what to buy, ideas & techniques used making customers aware of product/service

What do you understand marketing to be?

activities companies do to promote & sell products/ services to consumers.

What is a target customer?

individual that's most likely to buy your product.

What are the four P's?

product, price, place, and promotion.

What is marketing-led?

put the customers first in everything a buiness does.

studbud

Marketing

10 termsStudBud Administration228 plays

Imported from external platform

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
Marketing is the process for ....................., anticipating and satisfying customer requirements?
supplying
identifying
researching
listening to
2
What is marketing segmentation?
buyer decision making process
process of dividing a market of potential customers into groups or segments
a niche market
3
What are the types of customer segmentation?
Culture, Age, Gender, and Job
Hobbies, Height, Gender and Job
Age, Gender, Culture, Income, Lifestyle (hobbies) and location.
Height, Weight, Culture and Gender
4
Does marketing make use of the "marketing mix," also known as the four Ps?
True
False
5
What are Marketing concepts?
how buyers decide what to buy
business being marketed-led
ideas & techniques used making customers aware of product/service
customers repeat purchases
6
What do you understand marketing to be?
strategic technique identifing Strengths, Weakness Opportunities & Threats
activities companies do to promote & sell products/ services to consumers.
making money by producing or buying and selling products/services
compaines collect information to understand their target market better
7
What does USP stand for?
unique selling promotion
unique selling place
unique selling price
unique selling point
8
What is a target customer?
customer profiles for customers
targeting future customers
individual that's most likely to buy your product.
individual that will not buy your product.
9
What are the four P's?
people, price, place and promotion
product, prizes, place, and promotion.
passing, product, prizes and place
product, price, place, and promotion.
10
What is marketing-led?
how customers are targeted.
put the customers first in everything a buiness does.
businesses making customers aware of their product/services.
not putting the customer first in everything a business does.

Marketing Flashcards | StudBud