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Marketing
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A # marketing quiz that evaluates marketing and branding on a grade 11 or 12 level.
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
The nature of demand of essential goods.
elastic or varied
in-elastic or constant
2
Bulk packaging
Speciality packaging
Combination packaging
Packaging for double use
Packaging for re-sale
3
An Act that regulates the business' behaviour towards consumers.
CPA
Advertising Code of Good Practise
NCA
New Competition Act
4
Tool used to influence the buyer's response.
Stimulus-response model
PORTER's SIX FORCE model
Value Chain Analysis
Resource Based View
5
Tool that divides the population into segments using income levels.
PORTER
VRIN
LMS
LSM
6
Service mix of marketing
Processes, physical environment, place
People, product, processes
People, processes, physical environment
Product, price, place, promotion
7
Consumer goods bought regularly for every-day use.
Consumer goods
Convenience goods
Select goods
Shopping goods
8
A fee charged by the franchisor for using his business idea.
Admin levy
Royalty
Advertising levy
Sales fee
9
Use of an existing brand to launch a new product in an unrelated market.
Brand stretching
Brand extension
10
Marketing strategy where producer uses as many outlets as possible to sell products.
Intensive distribution
Selective distribution
Exclusive distribution
Traditional distribution
11
Credible message spread about the business for free.
Personal selling
Sales promotion
Advertising
Publicity
12
Any work or symbol, phrase, design, sound or smell that identifies the business.
Logo
Business Name
Slogan
Trademark
13
The marketing communication mix consists of:
People, processes, physical evidence
Product, price, place, promotion
Advertising, sales promotion, personal selling, publicity
Product, promotion, processes, people
14
A type of packaging that can be used again.
Combination packaging
Packaging for double use
Packaging for immediate consumption
Kaleidoscopic packaging
15
The form of market where there is only ONE seller that can insist on their price.
Monopolistic competition
Monopoly
Perfect competition
Oligopoly
16
The buyer of the rights to the franchise.
Franchisee
Franchisor
17
A variable that falls under the direct control of the marketing manager.
Non-manageable variable
Manageable variable
Semi-manageable variable
Micro environment
18
Principle to keep in mind when determining stock ordering quantities in comparison to storage.
Ordering
Physical
Stock-holding
Economic
19
This happens when a consumer can identify the product among competitor's products.
Brand recognition
Brand preference
Brand insistence
Brand resistance
20
Pricing strategy used when business charges a high price for a unique product.
Psychological pricing
Leader pricing
Premium pricing
Market penetration pricing
