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comm 370 final review
comm 370 final review
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final review #publicrelations
Flashcards
30 cards
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Practice quiz
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Host live
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Questions
30
Answers
1
Non-profits use PR to...
Raise money
Recruit volunteers
Promote their services
All of these things
2
Which medium is best for conveying emotion?
Print
Radio
Internet
Television
3
What is an online newsroom?
A place to get your news online.
Where tv stations rebroadcast their news reports.
Part of a corporate website where press releases are shown.
A new source of employment for journalists.
4
Companies undertake CSR campaigns in order to...
Make money
Enhance their reputation
Give employees extra work
Fulfill government requirements
5
When a number of different factors shape a crisis response, that is called...
Reputation crisis plan
Contingency theory
Factorial response
Crisis management
6
True or false: Most crises are created by internal mistakes.
True
False
7
When corporations give money to support causes, that is called
Philanthropy
Cause-related marketing
Cause support
Corporate social responsibility
8
What is cause-related marketing?
Marketing that you do cause you have to.
Tagging products with a cause to sell stuff.
Giving stuff away for a cause.
When companies support a cause with money.
9
VNR stands for...
Video not radio
Video news release
Very nice results
Very noisy rascal
10
When a company admits and regrets a mistake that creates a crisis, that is called
blame the victim
restitution
compromising
full apology
11
Third party endorsement from a journalist is called...
Journalistic endorsement
Paid media
Earned media
A good thing
12
A good news release...
Should be as long as possible
Must be newsworthy
Is rarely used as a tactic
Sells the product well
13
A capital campaign is...
When lobbyists go to Washington
The most important campaign
A promotion to encourage use of capital letters
A fundraiser for "bricks and mortar"
14
IMC stands for
Interesting marketing content
Important media concepts
Integrated marketing communications
Intimate message control
15
Why are companies interested in reaching the LGBTQ community?
They use a lot of products
They are loyal to the brands that support their cause
They like to use the internet to make buying decisions
They have a lot of money
16
In PR, most advertisements are...
Unacceptable
Never used
Public service announcements (PSAs)
Funny
17
Most people's feelings about corporations are...
Positive
Non-existent
Negative
Wrong
18
A PR firm may use a satellite media tour...
When there are no other options
When their clients launch satellites
To save money and time
Very rarely
19
Generation Y/Millennials are also called...
Young people
The lost generation
College students
The E generation
20
Due to the rise of social media, customer service...
Is no longer important
Is more important than ever
Isn't a separate department anymore
Customers? Who needs customers?
21
Because social media is so popular...
Old tactics are no longer necessary
Employees can't get their work done
Word of mouth is more powerful than ever
Companies only target people with phones
22
One advantage of the internet over traditional media is...
Traditional media is for olds
There is no advantage
Interactivity
You can plan all strategy in advance
23
What is an astroturf group?
A group of astronauts on the ground
A fake grass roots group
A group that promotes use of artificial grass
A special interest group
24
What does a lobbyist do?
Schmooze
Clean lobbies
Make sure client's plans are legal
Help promote their client's legislative agenda
25
A document that provides the "5 W's" about a product or service is called...
A 5 w sheet
An electronic release
A news release
A fact sheet
26
If you are proactive in crisis communications,
A crisis will never happen again
Your reputation will be enhanced
You may stop a crisis from arising
You don't need a crisis plan
27
Which of these does not belong in a media kit?
Fact sheet
Employee handbook
Graphics
News release
28
Social media strategists try to engage audiences with interesting content because...
It will get them to spend more money
Attention spans are short
Content is king
It may increase brand loyalty
29
What is B-roll?
Additional video footage provided in a VNR
Bunny chow
A contingency strategy
Public relations advertising
30
Another name for government public relations is
Public information
News you can use
Government information
Public news
