Marketing Concepts Business Management

You hire someone to cut your lawn.

To inform, persuade, or remind customers about your product. Ex: Television, radio, print and online media

Gathering, accessing and evaluating information for use in business decisions

Responsible for obtaining, developing, maintaining and/or improving a company’s product mix

Process of moving, storing, locating and/or transferring goods and services

A blog post discussing differences in name brand clothing.

Blanket e-mails sent to all customers of a certain company to inform them about new promotions.

Marketing research on customer preferences

You take an airplane when you go on a trip.

A service is something you buy and consume. They are things that you can keep, eat, or use.

Responding to customer needs and wants through planned communication bringing about a sale

Decisions about how much to charge for goods and services. Identify the price you would charge for your product.

Advertisements on websites which are relevant to the website a user is currently using.

You buy an ice cream cone from an ice cream truck.

You pay your sister $5 to clean your messy bedroom.

You buy a book from a garage sale.