Principles of Marketing & Sports Marketing Mix Quiz Study

Question 1

Marketing is the creation and maintenance of satisfying exchange relationships

Accepted Answer

True

Question 2

The personnel responsible for the functions of marketing must understand the _____ in _______.

Accepted Answer

Marketing Concept, order to send a consistent message to the customer

Question 3

The __________ is the idea that businesses should try to satisfy the wants and needs of_____.

Accepted Answer

Their customers while also making a profit., Marketing Concepts

Question 4

The process of planning,pricing,promoting,selling, & distributing ideas,goods or services is .

Accepted Answer

Marketing

Question 5

Intangible,but they can satisfy the wants & needs of customers

Accepted Answer

Services

Question 6

Examples of goods include tvs,candy, & clothing.

Accepted Answer

True

Question 7

Tangible items have value to consumers are called ____________.

Accepted Answer

Goods

Question 8

What are the seven marketing core functions? *(Pick two of the four choices below)*

Accepted Answer

Distribution,Financing,Marketing Information Management, Pricing,Product/Service Management,Promotion & Selling

Question 9

A ghostwriter is a _____who takes someone's ____ & _____ and commits them to paper on _______.

Accepted Answer

writer,experiences,ideas,& behalf of that person

Question 10

Marketing promotes.................?

Accepted Answer

Ideas,goods,and services

Question 11

Intangible items with monetary value are

Accepted Answer

Services

Question 12

Involves understanding concepts,strategies,and systems used to convey ideas.

Accepted Answer

International Skills

Question 13

The marketing concept says*(Pick 2 of the 4 choices below)*

Accepted Answer

Generating data for the firm, A business should strive to satisfy customers needs while

Question 14

Goods are ______ items that have monetary value and satisfy ______ and wants.

Accepted Answer

Tangible,Needs

Question 15

Successful speakers have a message that is interesting repeatedly,well written speeches,and...?

Accepted Answer

Strong promotional campaigns, Excellent communication skills, An agent

Question 16

Speakers can receive _________& _________ per speaking engagement.

Accepted Answer

$5,000 & $50,000

Question 17

Royalty is a percent of the sale price of each book that is paid to the author

Accepted Answer

True.

Question 18

Examples of services are

Accepted Answer

Haircuts, & legal advice

Question 19

When a company opens a restaurant near a large factory,it is engaging in marketing.

Accepted Answer

True

Question 20

Key areas of skill and knowledge relate to marketing.

Accepted Answer

True., True.

Questions 20