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Duplicate of Marketing for Travel and Tourism Flashcards | StudBud

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Duplicate of Marketing for Travel and Tourism

14 terms·StudBud Administration·8 plays

marketing principles in travel and tourism

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Questions 14

Answers

1
which of the following is not a 'characteristic' of service products?
variability
Tangibility
perishability
Inseperability
2
where is this?
Miami
Paris
Las Vegas
London
3
which of the following is an Internal stakeholder?
Local Community
Competitors
Board of Directors
Suppliers
4
the logo is for which tour operator?
Thomson
Kuoni
Virgin Holidays
Thomas Cook
5
which of the following is NOT a definition of marketing?
right product, right place, right time, right price
activities: communicating,delivering offerings of value
supplying products without considering consumers' needs
identifies,anticipates & satisfies customer needs profitably
6
what is the airline?
British Airways
Qantas
Emirates
Lufthansa
7
which of the following is NOT an Economic factor of PESTLE?
Inflation (increase in prices)
Pay rise
Exchange rates
Increase in Taxes
8
which of the following is not one of Maslows Hierarchy of needs?
Friendship needs
Esteem needs
Physiological needs
Self-actualisation needs
9
which of the following is not in the Macro-Environment?
Environmental
Money
Politcal
Socio-Cultural
10
which of the following is NOT one of the core marketing concepts?
markets
needs, wants & demands
People
Products
11
which of the following is not a marketing environment?
external
micro
internal
macro
12
which of the following is NOT a reason people travel (motivation)?
Health
Rest and Relaxation
Education
to earn money
13
what does VFR mean?
Visiting Friends and relatives
Very Fine Restaurants
Virtual fun and reality
visiting Fred and Rita
14
Identify the destination
Rio de Janeiro
Sydney
Barcelona
Buenas Aires