Exam 2 VICO 1000-100

A system to divide space (page, billboard, frame, screen) determine where to place elements in a design or photograph 

Theory that says we must understand the audience to communicate

What explains phenomenon and can be used to predict?

Grouping elements in a design and using a standard grid pattern to align elements

Brunelleschi created a system to recreate in 2D how we perceive depth in the world (3D)

This would be an example of:

One of the differences between the Rule of Thirds and the Golden Section is that the first is _ and the other is _____.

The drawing aids the Camera Obscura and then the Camera Lucida were used by artists to project images

Attention to variations in color and contrast; sometimes referred to as “aerial perspective"

The power structures that establish and enforce behavioral rules (includes religion). 

Even within a culture aesthetic values change over time. 

 Considered to have been the best of the Renaissance painters. He is often called the last Master of the Renaissance.

Knowing the__of an audience, communicators can employ visual cues that attract attention and generate positive feelings

Curvilinear lines, sophisticated, celebration of rich and powerful. Aesthetic rooted in economics. 

While attraction to color is hard wired, the meaning of a color is learned within a culture.

Some of the buildings that are examples of the use of the Golden Section in their design include:

Took the move away from Neoclassical a step further and became what the artist imagined rather than just what they saw 

People will NOT pay more for products if they feel the setting is more attractive. 

One of the effects of a grid system in publication design is that it creates

Understanding cultural values of an audience, a visual communicator can better predict audience reaction

This is an example of:

One of the first artists to master anamorphic technique

The values conveyed (taught) to and adopted by a culture include aesthetics.

What is communicated through interposition, size, or vertical placement?

The theory that most explains our aesthetic differences is:

The essential thing about grids is that they create:

Celebrate popular culture. Andy Warhol noted. 

Some of the factors that drive aesthetics in other cultures are:

Brought huge changes into the lives and landscapes. 

Our culture teaches us values

Theory says that symbols must be learned

Every time you divide a Golden Rectangle into a square, the remaining portion is a:

As we know from our study of paintings created across cultures prior to the Renaissance that they all lacked:

The image above is

The person who devised a method for representing parallel lines in his architectural drawings

Makes the audience perceive reality

What aesthetics influenced the Art Nouveau movement in Europe in the late 1800’s. 

A period in Italian history starting in the 1400’s and running until the 1700’s

Order, grid-based, abstract, rooted in simplicity and utility. Concept of modular based on Golden Section. Piet Mondrian

The client has a friend who made a logo for the new store. What do you tell them?

The subject matter is often nobility or depictions of historical events. Paul Delarouche is one of the leading painters

Aesthetic values differ between cultures, yet they can also vary within a culture and create sub-cultures. 

Influenced by Asian art aesthetic (non-linear), non-grid based, organic.

This would be an example of:

Very formal, usually religious, and tries to look real, but lacks convincing perspective cues. Byzantine Paintings

Aesthetics are NOT individual preferences 

 Influences what we value and what we emulate. 

Social values can influence aesthetic values

German artist determined to visit Italy and bring back ideas to Western Europe. Known for engraving and wood cuts.

This chair helped us understand that:

One of the art movements we examined that was noted for being non-grid based was:

German architecture and design school. Taught that “form follows function.” Rise of sans serif fonts.

First painter to use Brunelleschi's linear perspective

Theory that says that culture is a factor that influences perception

Which art movements are Non-Grid

This advertisement is an example of _________ inspired design:

What an audience finds attractive (or unattractive) influences what draws their attention, and affects their response. 

Renaissance and Neoclassical artists often use the________ to divide the space of their paintings.

If you were creating a new magazine that you intended to publish online each month, you should 

Prior to the Renaissance, depth was represented in paintings through:

Aesthetics are built on culture

What we value, available resources, and how we trade for goods and services influences aesthetics. 

Aesthetics is a branch of philosophy dealing with:

The person noted for writing in 1435 about the discovery of Linear Perspective, naming his friend as the inventor

 "The Execution of Lady Jane Grey" and "Princes in the Tower" by Paul Delaroche, are examples of __________________.

While attraction to color is hard wired, the meaning of color

In the United States, pastel colors are perceived as pretty. Pastel pink and blue are associated with babies; happy.

Methods for dividing space and determining where to place elements; Greek observation of a ratio (1 to 1.618) pattern

All western art since the Renaissance is rooted in the aesthetics of illusionary perspective

Painting abandons the job of recording important people and events, begins to express emotion. Monet, Renoir, Pissarro

Created the first practical process of photography

Ideas and inspiration for a commercial that was mimicking the Impressionism art movement you might look at the works of

Is a branch of philosophy dealing with such notions as the beautiful, ugly the sublime...

In response to the horrors of WWI. Collage tears up and remake with sarcasm Non-grid and orderless 

Sought to present reality without Illusionary perspective. Picasso most noted

There are some basic things that are common to all cultures as an expression of their values

In Learning Unit 14 we looked at the New York Times web page and saw

In what country did the Renaissance movement begin?

What three factors influence aesthetics

From our examination of aesthetics in other cultures, we determined that most people are able to accept:

The first painting to show true linear perspective