The question is on the picture attached

Use the sales records to determine the mean

Which of the following is a good characteristic of a good questionnaire?

has questions laid out in a logical sequence

Which best describes the affect technology has on marketing information management?

provides better and safer ways to store information

Which of the following best describes the type of information found in a marketing database?

Detailed information about former, current & futur customers

What is an IP address?

a number used to identify a consumer's personal computer.

Which of the following is NOT a form of engagement?

Number of times an ad is displayed

Which of the following is prohibited in marketing information management?

selling a customer's contact information to telemarketers

What is a marketing research brief?

statement that details the objectives of a research project

What do Likert scales measure?

Respondents' level of agreement or disagreement

How many options should all rating scales have?

The number is contingent on the situation.

What is marketing information?

recorded info that helps a business develop a marketing plan

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DECA ICDC 2018 M.I.M. II

30 termsStudBud Administration9 plays

Marketing Information Management

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Questions 30

Answers

1
The question is on the picture attached
Conduct a survey for all customers within the past 6 months
Use the sales records to determine the range
Use the sales records to determine the mean
Ask a server to determine the average
2
Which of the following is a good characteristic of a good questionnaire?
has questions laid out in a logical sequence
has as many questions as possible on one sheet of paper
requires people to completely write out their answers
leads people to give certain answers
3
The question is on the picture attached
Chemist
Data Ripping
Digitetics
Data Science
4
_ is used to process marketing data in order to create personalized marketing communications
Operational Data
Data Mining
Hashing
Data coding
5
Which best describes the affect technology has on marketing information management?
has had little impact on marketing information management
provides better and safer ways to store information
supplies a sure-fire way to increase profits
decreases the amount of information that can be stored
6
What should be the main reason for doing multiple trials for a survey?
to look thorough
to have more data
to earn more money
to eliminate errors
7
What are the functions of rating scales?
to present data from secondary research
to obtain complex data and rank it
to merely determine feelings, perceptions, and interests
to measure and rank responses
8
The question is on the picture attached
A product development group
A discussion group
A focus group
Six Thinking Hats
9
The question is on the attached picture
Clustering
Lifetime Value Analysis
Location-Data Tracking
Trawling
10
A _ is a tiny text file that is placed on a consumers hard drive when they first visit a site
Trojan
Cookie
Brief
Diary
11
________ errors arise during the data-collection process.
Selection
Sampling
Nonsampling
Processing
12
The question is on the picture attached
Advertising
Shortages
Buzz
Samples
13
The question is on the picture attached
Likert Scale
Descriptive Statistics Scale
Behavior Intention Scale
Semantic Differential Scale
14
The question is on the picture attached
Sampling Error
Specification Error
Nonresponse Error
Frame Error
15
Which of the following best describes the type of information found in a marketing database?
Employee information such as wages, year-to-date income etc
Data about an individual's transactions with the firm
Detailed information about former, current & futur customers
Details about how much inventory is in warehouse
16
The question is on the attached picture
Media
Data
Messages
Executives
17
What is an IP address?
text file that is placed on a consumer's hard drive
there is no such thing as an IP address
a number used to identify a consumer's personal computer.
information on how long a person visited a site.
18
Which of the following is NOT a form of engagement?
Number of times a blog post is shared
Number of times an ad is displayed
Number of ad clicks
Average click-through rate of an email
19
__________ Networks create profiles of web surfers by tracking their online behavior.
Product
Selling
Money
Advertising
20
The question is on the picture attached
Data Hashing
Patterning
Databasing
Data Mining
21
What is known as the degree to which a sample might differ from the population?
margin of probability
margin of nonprobability
margin of error
margin of difference
22
Which of the following is prohibited in marketing information management?
asking a customer to elaborate on a survey they took
using a customer's opinions to tailor a marketing strategy
calling a customer to offer them a special deal
selling a customer's contact information to telemarketers
23
What is a marketing research brief?
presentation given at the end of a research project to recap
summary of a research project including methods & outcomes
statement that details the objectives of a research project
a document written in the middle of a research project
24
Which of the following is the mode within this set of data? 5 6 5 4 2 9 10 5 2
2-10
2
5.33
5
25
What do Likert scales measure?
There is no such thing as a Likert Scale
The possibilities of performing a certain action
The connotative meeting of concepts
Respondents' level of agreement or disagreement
26
Firms often design __ _____ systems to help track progress and to gather and store information.
decision making
real time
personal information
marketing information
27
How many options should all rating scales have?
2
The number is contingent on the situation.
10
4
28
What is marketing information?
information about a business's competitors
marketing that works to educate the target audience
marketing that works to convince an audience to buy
recorded info that helps a business develop a marketing plan
29
What are the two types of sampling methods?
systematic and random
primary and secondary
logical and illogical
probability and nonprobability
30
The question is on the picture attached
Ethical
Partially ethical
Unethical
It depends

DECA ICDC 2018 M.I.M. II Flashcards | StudBud